Don't: Send emails to an old or inactive list
Posted: Sun Dec 15, 2024 5:27 am
11.1% of all emails never reach the inbox due to deliverability issues. Sending emails to a list you haven't emailed in over a year is one of those things that can impact your email deliverability.
This is because email addresses can become inactive in a relatively short period of time. People tend to forget how and where they signed up for your newsletter. And they may no longer have access to the email address they used.
Therefore, sending emails to a list of subscribers with inactive emails can reduce open rates, increase bounce rates, and increase spam complaints.
All of this can damage your sender reputation and impact the success of your future holiday emails.
So practice list hygiene by removing inactive subscribers. But accurate mobile phone number list before you let them go, consider sending one last email to re-engage them. Check out the email from AliExpress below. Its subject line reads: We miss you ?
Screenshot of "I miss you" email from AliExpress
Screenshot of Britney Steele
What to do: Follow email rules
The General Data Protection Regulation (GDPR) regulates how businesses collect, process, store and transfer their data.
The best way to follow these rules is to provide a clear way to unsubscribe from your Christmas emails. Your subscribers should be able to easily find the unsubscribe button at the top or bottom of the email.
Another thing to watch out for is spam this holiday season. The CAN-SPAM Act addresses the issue of receiving unwanted commercial emails. So, to avoid ending up on the “naughty” list this year, avoid spamming your audience.
During the holidays, customers are likely to receive hundreds of emails in their inboxes. While it’s good to follow up a few times, it’s important to maintain a balance and not cross the line into spam territory.
Not sure how often to send holiday emails? Look at your deliverability rates from last year, if you have them. Check your open rates.
If they are good enough, then chances are your sending frequency has been consistent. If not, re-evaluate how often you are sending emails and consider using your regular email templates.
Don't do this: Forget about mobile devices
Smartphones drove more than 50% of online sales during the 2022 holiday season. So if your holiday email campaign isn't optimized for mobile, you could be missing out on an opportunity to maximize sales.
It is also possible that your emails may end up in the trash or, worse, the spam folder. To avoid this, ensure that your emails are responsive and display well on all devices.
For example, this email from Macy's promoting a holiday discount looks great on mobile devices.
This is because email addresses can become inactive in a relatively short period of time. People tend to forget how and where they signed up for your newsletter. And they may no longer have access to the email address they used.
Therefore, sending emails to a list of subscribers with inactive emails can reduce open rates, increase bounce rates, and increase spam complaints.
All of this can damage your sender reputation and impact the success of your future holiday emails.
So practice list hygiene by removing inactive subscribers. But accurate mobile phone number list before you let them go, consider sending one last email to re-engage them. Check out the email from AliExpress below. Its subject line reads: We miss you ?
Screenshot of "I miss you" email from AliExpress
Screenshot of Britney Steele
What to do: Follow email rules
The General Data Protection Regulation (GDPR) regulates how businesses collect, process, store and transfer their data.
The best way to follow these rules is to provide a clear way to unsubscribe from your Christmas emails. Your subscribers should be able to easily find the unsubscribe button at the top or bottom of the email.
Another thing to watch out for is spam this holiday season. The CAN-SPAM Act addresses the issue of receiving unwanted commercial emails. So, to avoid ending up on the “naughty” list this year, avoid spamming your audience.
During the holidays, customers are likely to receive hundreds of emails in their inboxes. While it’s good to follow up a few times, it’s important to maintain a balance and not cross the line into spam territory.
Not sure how often to send holiday emails? Look at your deliverability rates from last year, if you have them. Check your open rates.
If they are good enough, then chances are your sending frequency has been consistent. If not, re-evaluate how often you are sending emails and consider using your regular email templates.
Don't do this: Forget about mobile devices
Smartphones drove more than 50% of online sales during the 2022 holiday season. So if your holiday email campaign isn't optimized for mobile, you could be missing out on an opportunity to maximize sales.
It is also possible that your emails may end up in the trash or, worse, the spam folder. To avoid this, ensure that your emails are responsive and display well on all devices.
For example, this email from Macy's promoting a holiday discount looks great on mobile devices.