2025 social media trends - trend 7 - More employee-generated content
Posted: Sun Dec 15, 2024 5:32 am
Just scroll through current job postings and you’ll see more specialized job requirements and responsibilities targeted at specific platforms, functions, and strategies. Companies are slowly recognizing that each platform and strategic approach requires its own expertise and dedicated attention.
Quick take: For social media professionals, focus on m iranian whatsapp astering one to two high-impact areas (like short-form video or community management) rather than trying to be a master of everything. For employers, stop looking for unicorns. Build a specialized team where each person excels in their lane. You'll see better results than hiring one person to juggle everything.
7. More employee-generated content
In 2025, we predict more brands will discover their most powerful advocates: their employees. More brand advocacy will come from the inside out, with programs that empower employees to share their deep product knowledge and insights.
Who better to explain a product's hidden features, share creative tips, or highlight lesser-known benefits than the people who know it best? When employees share these insights, it builds trust in ways that polished marketing content simply can't match. Plus, it strengthens internal culture by making team members feel valued and heard.
Recent viral moments from Chick-fil-A and Waffle House employees show both the potential and the pitfalls of employee advocacy. While the employees’ viral videos demonstrated how engaging employee-created content can be, the aftermath highlighted why brands need clear guidelines around it. Without proper policies in place, what starts as positive exposure can quickly turn into PR challenges for both the brand and the employee.
Image source
Quick take: Consider developing an employee advocacy strategy that harnesses your team's unique knowledge and experiences. Focus on creating clear guidelines that protect both the brand and employees, while empowering team members to share the kind of insights that your audience can't get anywhere else.
Social media platform predictions
Some platforms are doubling down on what made them successful in the first place. Others are evolving to meet changing user needs. While we can't predict the future, here’s where we think the major platforms might be heading in 2025.
8. LinkedIn embraces the limelight
More professionals are finding success building personal brands and engaged communities through consistent content creation — and LinkedIn is taking notice.
2025 social media trends - trend 8 - LinkedIn embraces the limelight
Quick take: For social media professionals, focus on m iranian whatsapp astering one to two high-impact areas (like short-form video or community management) rather than trying to be a master of everything. For employers, stop looking for unicorns. Build a specialized team where each person excels in their lane. You'll see better results than hiring one person to juggle everything.
7. More employee-generated content
In 2025, we predict more brands will discover their most powerful advocates: their employees. More brand advocacy will come from the inside out, with programs that empower employees to share their deep product knowledge and insights.
Who better to explain a product's hidden features, share creative tips, or highlight lesser-known benefits than the people who know it best? When employees share these insights, it builds trust in ways that polished marketing content simply can't match. Plus, it strengthens internal culture by making team members feel valued and heard.
Recent viral moments from Chick-fil-A and Waffle House employees show both the potential and the pitfalls of employee advocacy. While the employees’ viral videos demonstrated how engaging employee-created content can be, the aftermath highlighted why brands need clear guidelines around it. Without proper policies in place, what starts as positive exposure can quickly turn into PR challenges for both the brand and the employee.
Image source
Quick take: Consider developing an employee advocacy strategy that harnesses your team's unique knowledge and experiences. Focus on creating clear guidelines that protect both the brand and employees, while empowering team members to share the kind of insights that your audience can't get anywhere else.
Social media platform predictions
Some platforms are doubling down on what made them successful in the first place. Others are evolving to meet changing user needs. While we can't predict the future, here’s where we think the major platforms might be heading in 2025.
8. LinkedIn embraces the limelight
More professionals are finding success building personal brands and engaged communities through consistent content creation — and LinkedIn is taking notice.
2025 social media trends - trend 8 - LinkedIn embraces the limelight