Improving care outcomes – As a healthcare provider, you already know that health conditions are best treated through prevention, regardless of what modalities you specialize in. Your insights are valuable, and with usa business email list e-marketing trends like list segmentation and targeted campaigns, you can direct knowledge to the right recipients to help patients keep up with treatment between appointments.
Whether you’re looking to wow your peers at the next budget meeting or are aiming to upgrade patient experience, ultimately, email marketing has numerous benefits to improve your internal operations—and enhance the experience of the communities you serve.
5 Tips For Healthcare Email Marketing
As advantageous as email marketing can be, an email campaign that yields strong click-to-open rates (CTOR) needs a skillfully-hewn strategy to be effective and not have a high email bounce rate.
Below, find 5 tips for building a profitable email marketing strategy that can earn you the confidence of your base.
#1 Start With a Warm Welcome
In every sector, the Welcome email sequence is the series that paves the way for client retention and engagement. Oberlo reports that customers peek into 82% of the Welcome emails they receive, as opposed to an average 21% for follow-up marketing communications.7
Your Welcome sequence should demonstrate what your client can expect from a relationship with you. Ideally, yours should include:
An introduction that establishes your brand mission and identity
Educational assets for your product or service
Opportunities for engagement, like online webinars or social sharing buttons
Contact Us information for account management, FAQs, or customer service queries
Resources for ad-hoc support
Welcome sequences should be streamlined, approachable, and user-friendly—graphically, verbally, and technically. It’s the Welcome sequence that drafts the map your clients can use to get to know you better and navigate your resources with ease.
#2 Strategize on Incentive-Building
Establishing a supportive network of healthcare providers can be a major obstacle for potential clients seeking support, whether by dint of prohibitive deductibles or lack of knowledge about providers that can meet their needs.
