In our article today we will see 5 key strategies that can be used in Email Marketing, generating a direct impact that adds points to our SEO strategy .
How Email Marketing can add points to your SEO strategy
Today, we're going to cut to the chase. Let's talk about 5 strategies that can be used in email marketing and that can quickly boost the SEO results of our digital campaigns.
1.- Discover, through interactions with the community, keywords
Without a doubt, even though Google has developed an increasingly powerful algorithm over the years, which forces brands to get involved and make more effort with the quality of the content they are creating, what do you think would happen if - through, for example, email surveys - you discovered what keyword the user needs to hear to link it to your brand?
For example, as we said, market research and surveys of our community can help us quickly find keywords and use that information to generate SEO content that is much more intuitive for the reader, as well as more direct and with better results.
2.- Take advantage of the previous results to reduce the bounce rate of your email marketing
Something key for email providers (and the assessment they give to your brand, and "transmit" to Google) is, indeed, the higher or lower bounce rate generated by your Email Marketing campaigns. Therefore, the results of the previous surveys can also be used to generate content that revolves around the interests of your community, asking them what they really want, and then sending them exactly that (to the extent possible, of course).
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This way, you will be able to reduce the bounce rate of your campaigns, and both email providers and Google will understand that your content is of quality, and will give you the place you deserve within the organic search results on Google; that is, in your SEO results.
3.- Generate more Call to Action, and give them prominence
As we know, a Call to Action is an effective albania business email list way for the subscriber to click more intuitively, directly and immediately on an email link, with you and your brand guiding them along the way.
But, just as we guide them to carry out a certain action, which usually ends in the purchase of a product or contract for a service, what do you think would happen if we guided them to carry out other types of activities?
For example, sharing our content on social media through CTAs and buttons that encourage them to do so, or others that lead them to forward the content. With this type of action, which you can easily place as extra buttons in the footer of the email, you will get more actions, more links and more eyes focused on your site (which, indirectly, will generate greater SEO results in organic searches).
4.- Give a second life to successful emails
It's often worth considering the option that - if you have emails that contain valuable content, and these have yielded great results in terms of opening and click rates - you could use that same line of content for a new blog post (if your site has this section).
That is, offer the subscriber the option to get a more complete version of a value that you know from experience is of interest to them, and use the exact keywords as well as the appropriate tags that promote SEO.
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And don't be afraid to invest resources and time in these blog posts; posts that, even though they may not - apparently - generate a direct economic impact on your brand, will achieve great engagement, offering the client content that they are absolutely certain (and have data on) is of interest to them.
5.- Take advantage of the highest quality content on autopilot
We will try to explain this new point in a simple way: we know that, on any site, there are always pages that have more or less explosive content, and it is not a bad idea for those pages to be shown to users who access our website in the first instance; for the first time.
In this way, we can consider the option of establishing automated sequences that show each new subscriber our most successful and performing pages, through an autopilot.
The result is extremely positive, since Google (who doesn't miss a thing
) will see that our page (and site) is receiving traffic, and will value this as something positive, indexing our page higher in Google's organic results.Conclusion
In conclusion, we can say that email is a key way to drive traffic to our website and, by offering them the content they want to read and are interested in, we will also be able to spread it - through sharing or forwarding, among others. All of this generates a more than significant boost to our SEO results.
