Rankings will be less important, but click-through rates will be key
Posted: Sun Dec 15, 2024 5:52 am
Can you use this strategy even if you are not a scientist or a market analyst? Of course.
When creating content, leverage your expertise or collaborate with other experts. Then provide useful insights that AI can’t.
Ryan Law, VP of content at Animalz , suggests using AI and turning its weaknesses into advantages.
We can use AI to shift responsibilities: writers db telegram become editors and GPT-3 becomes a writer. Our job is to model the output based on the desired end state we have in mind.
— Ryan Law, Vice President of Content at Animalz
How is it done?
By verifying automatically generated content , including citations.
Rewriting vague sections to be more specific and eliminating generalizations.
By carefully modifying the style , eliminating extra words and repeated ideas.
This way, you can leverage the power of AI and, most importantly, continue to produce valuable, impactful content, establishing yourself as a resource that readers will return to again and again.
Search engines try to answer users' questions in the most efficient way: just think of featured snippets , related questions, and knowledge panels in search results.
The result is that users may not have the same incentive to click through to the actual pages.
For this reason, content marketers may need to adjust their strategies to compensate for this situation.
Why?
Let's say you've optimized two pages and the results look like this:
When creating content, leverage your expertise or collaborate with other experts. Then provide useful insights that AI can’t.
Ryan Law, VP of content at Animalz , suggests using AI and turning its weaknesses into advantages.
We can use AI to shift responsibilities: writers db telegram become editors and GPT-3 becomes a writer. Our job is to model the output based on the desired end state we have in mind.
— Ryan Law, Vice President of Content at Animalz
How is it done?
By verifying automatically generated content , including citations.
Rewriting vague sections to be more specific and eliminating generalizations.
By carefully modifying the style , eliminating extra words and repeated ideas.
This way, you can leverage the power of AI and, most importantly, continue to produce valuable, impactful content, establishing yourself as a resource that readers will return to again and again.
Search engines try to answer users' questions in the most efficient way: just think of featured snippets , related questions, and knowledge panels in search results.
The result is that users may not have the same incentive to click through to the actual pages.
For this reason, content marketers may need to adjust their strategies to compensate for this situation.
Why?
Let's say you've optimized two pages and the results look like this: