Takeaway: Lots of social media content is about dividing the generations, but this one united us. By crossing generational lines, it brought people together and connected people — something we love to see on social media.
5 social media memes and trends we want to leave in 2024
They say if you love something, let it go. While these trends all charmed us, they also revealed something flawed about the nature of trends. Some have reached peak saturation. Some have hit the end of their lifecycle. Some remind us of the risks of jumping on the latest viral bandwagon.
1. Brat
Brat green. Brat summer. Brat and it’s completely different but also still brat. 2024 is brat.
When British singer Charli XCX released her album "Brat," it took on a life of its own. The album’s marketing was genius, and it infiltrated culture with a now iconic green hue and unapologetic lyrics that won the internet.
brat - 2024 social media memeImage source
This trend took the world by storm for a number of reasons. Aesthetically, it was the anti-clean girl aesthetic. It was honest, authentic, care-free, rough around the edges. It inspired an attitude that can only be defined as... brat.
Who didn’t jump on the bratwagon? One of our favorites uses of this social media trend was Field Roast’s post on Instagram, which got nearly 4000 likes. Blending their plant-based product with the album’s care-free attitude is a match made in heaven.
Brat was also famously used by presidential candidate Kamala Harris. Her social media team rebranded Harris’ X account as "Brat," and went so far as to distribute yard signs in that neon green. This rebranding brought her $15.9 Million in media exposure.
Takeaway: It’s not that Brat wasn’t a great album. And it’s not that the marketing wasn’t genius. And it wasn’t even that shade of green. We loved it all.
It’s simply that brat is a cultural movement. It transcends marketing, and the likes of this list. In short, brat is not a trend. It’s a way of life.
