What is a good abandoned cart email conversion rate?
Posted: Sun Dec 15, 2024 6:27 am
Abandoned cart emails convert 1 in 2 people. And that's even better.
Automating abandoned cart emails can boost your conversions. In 2023, automated abandoned cart emails had a 46.6% open rate and a 5.7% click-through rate, as you can see below.
Abandoned Cart Email Open and Click Rates
Image via Omnisend
Abandoned cart emails were among the top five most popular types of automated emails with a 2.39% conversion rate, as shown in the table below.
Automated Cart Abandonment Email Conversion Rate
Image via Statista
This is a great place to start, but your results may vary depending on your industry. Test different layouts, designs, and email copy to get the best abandoned cart email conversion rate possible.
Abandoned Cart Email Timing: How Many Emails Should We Send to Recover More Sales?
Some brands only send one abandoned cart email, but adding three or four to your arsenal can help you recover more sales. Consumers who receive your first email may be too busy or distracted to take action. Reminding the consumer multiple times can lead to conversion.
Make sure each email in your abandoned cart drip campaign contains different images and text. Be creative with your message to surprise and delight your audience.
Here's our suggested abandoned cart email sequence:
Reminder: Gently remind your customers about the items they left in their cart.
Urgency: Create a sense of urgency by emphasizing that the cart is about to expire or that items are in high demand.
Incentive: Add a bigger incentive, such as a bigger discount or a free gift with purchase.
Last Reminder: Emphasize that this is the last chance to take advantage of the discount or special offer before it expires.
You may also like:
Email Copywriting: 19 Proven Formulas to Use in Your Next Campaign
Email Marketing for Ecommerce – 25 Tips to Increase Sales
How to Reduce Cart Abandonment in E-Commerce
Below we'll discuss some great abandoned cart email examples, but first we want to make it clear that you can reduce cart abandonment from the start. You don't need to send emails if people aren't leaving items in their carts.
Here are some strategies to help reduce your cart abandonment rate:
We offer transparent prices
When customers go through the checkout process and are faced with unexpected shipping costs, taxes, or handling fees, they may feel misled and decide not to complete the purchase.
Show all costs (shipping, taxes) up front on the product page. This transparency whatsapp number data sets clear expectations for customers. Go the extra mile and ensure customers that the price they see is what they will pay, with no hidden fees.
Simplifying the ordering process
A complicated or lengthy checkout process can frustrate customers and prevent them from completing their purchases. Simplifying this process makes it easier for customers to complete their purchases without feeling overwhelmed or discouraged.
Here are some tips:
Use guest checkout to allow customers to make purchases without creating an account.
Combine all checkout steps on one page
Minimize form fields and only ask for necessary information
Enable auto-fill for address and payment information to save your customers time.
Provide a clear cancellation, return and refund policy
Customers need reassurance that they can easily return or exchange products if they are not satisfied. A clear and customer-friendly cancellation, return, and refund policy can increase their confidence in completing their purchase.
Make the policy easily accessible from the product page and checkout page. Avoid using legal jargon that may confuse your customers. Instead, use simple, clear language to explain the policy.
Automating abandoned cart emails can boost your conversions. In 2023, automated abandoned cart emails had a 46.6% open rate and a 5.7% click-through rate, as you can see below.
Abandoned Cart Email Open and Click Rates
Image via Omnisend
Abandoned cart emails were among the top five most popular types of automated emails with a 2.39% conversion rate, as shown in the table below.
Automated Cart Abandonment Email Conversion Rate
Image via Statista
This is a great place to start, but your results may vary depending on your industry. Test different layouts, designs, and email copy to get the best abandoned cart email conversion rate possible.
Abandoned Cart Email Timing: How Many Emails Should We Send to Recover More Sales?
Some brands only send one abandoned cart email, but adding three or four to your arsenal can help you recover more sales. Consumers who receive your first email may be too busy or distracted to take action. Reminding the consumer multiple times can lead to conversion.
Make sure each email in your abandoned cart drip campaign contains different images and text. Be creative with your message to surprise and delight your audience.
Here's our suggested abandoned cart email sequence:
Reminder: Gently remind your customers about the items they left in their cart.
Urgency: Create a sense of urgency by emphasizing that the cart is about to expire or that items are in high demand.
Incentive: Add a bigger incentive, such as a bigger discount or a free gift with purchase.
Last Reminder: Emphasize that this is the last chance to take advantage of the discount or special offer before it expires.
You may also like:
Email Copywriting: 19 Proven Formulas to Use in Your Next Campaign
Email Marketing for Ecommerce – 25 Tips to Increase Sales
How to Reduce Cart Abandonment in E-Commerce
Below we'll discuss some great abandoned cart email examples, but first we want to make it clear that you can reduce cart abandonment from the start. You don't need to send emails if people aren't leaving items in their carts.
Here are some strategies to help reduce your cart abandonment rate:
We offer transparent prices
When customers go through the checkout process and are faced with unexpected shipping costs, taxes, or handling fees, they may feel misled and decide not to complete the purchase.
Show all costs (shipping, taxes) up front on the product page. This transparency whatsapp number data sets clear expectations for customers. Go the extra mile and ensure customers that the price they see is what they will pay, with no hidden fees.
Simplifying the ordering process
A complicated or lengthy checkout process can frustrate customers and prevent them from completing their purchases. Simplifying this process makes it easier for customers to complete their purchases without feeling overwhelmed or discouraged.
Here are some tips:
Use guest checkout to allow customers to make purchases without creating an account.
Combine all checkout steps on one page
Minimize form fields and only ask for necessary information
Enable auto-fill for address and payment information to save your customers time.
Provide a clear cancellation, return and refund policy
Customers need reassurance that they can easily return or exchange products if they are not satisfied. A clear and customer-friendly cancellation, return, and refund policy can increase their confidence in completing their purchase.
Make the policy easily accessible from the product page and checkout page. Avoid using legal jargon that may confuse your customers. Instead, use simple, clear language to explain the policy.