We talk about forbidden words in email marketing
Posted: Tue Dec 03, 2024 10:24 am
As we all know by now, Email Marketing is an excellent communication and marketing technique to stay in touch with our user communities, giving them the opportunity to interact with our brand as well as be heard by it. In addition, the ease of use it presents, as well as the capacity for segmentation, personalization and affordable cost make it one of the most used techniques by any brand today.
However, even though the results reported (in comparison of investment-benefit or ROI) are extremely positive, we must take into account that there are a series of conditions that will make the difference when obtaining good or bad results.
In this blog, we normally give you the best advice we have, as an expert tool in Email Marketing , so that the results of your campaigns are always the most appropriate. And, therefore, in our article today, we are going to talk chemical manufacturers email lists to you about an important and essential topic for brands to know in order to obtain good results in their campaigns: forbidden words. Words that we must avoid, at all costs, in our messages.
Grab a pen and paper because… here we go!
What are forbidden words in Email Marketing?
What are the spam words that we should take into account in our mailings and campaigns?
Expressions to keep in mind
Spam words to avoid
What are forbidden words in Email Marketing?
Spam words can be defined as the set of words that are identified as junk terms by mail servers and which, therefore, cause messages containing them to be directly classified as spam . Generally, they are usually identified in the subject lines of emails, but - increasingly - the body of messages is also being analyzed, with the very aim of detecting them.
Gmail launches a new blocking system for annoying senders
It is also true, and we cannot forget, that in many cases the influence of spam words is relative, since, for example, in the case of Gmail, a lot of importance is given to the relationship between the brand and the user, so that, if, given the case in question, there was no previous contact between them and, suddenly, an email message is sent containing a keyword, it is much easier for it to not pass the filter and the message goes directly to spam. By this, we mean that it depends on the situation and the rules, more or less strict, that each email server has.
What are the spam words that we should take into account in our mailings and campaigns?
However, despite the above, the truth is that today there are a number of words and expressions that can be considered toxic and that, in most cases, can be classified as prohibited, causing our Email Marketing shipments to go straight to a user's spam folder.
However, even though the results reported (in comparison of investment-benefit or ROI) are extremely positive, we must take into account that there are a series of conditions that will make the difference when obtaining good or bad results.
In this blog, we normally give you the best advice we have, as an expert tool in Email Marketing , so that the results of your campaigns are always the most appropriate. And, therefore, in our article today, we are going to talk chemical manufacturers email lists to you about an important and essential topic for brands to know in order to obtain good results in their campaigns: forbidden words. Words that we must avoid, at all costs, in our messages.
Grab a pen and paper because… here we go!
What are forbidden words in Email Marketing?
What are the spam words that we should take into account in our mailings and campaigns?
Expressions to keep in mind
Spam words to avoid
What are forbidden words in Email Marketing?
Spam words can be defined as the set of words that are identified as junk terms by mail servers and which, therefore, cause messages containing them to be directly classified as spam . Generally, they are usually identified in the subject lines of emails, but - increasingly - the body of messages is also being analyzed, with the very aim of detecting them.
Gmail launches a new blocking system for annoying senders
It is also true, and we cannot forget, that in many cases the influence of spam words is relative, since, for example, in the case of Gmail, a lot of importance is given to the relationship between the brand and the user, so that, if, given the case in question, there was no previous contact between them and, suddenly, an email message is sent containing a keyword, it is much easier for it to not pass the filter and the message goes directly to spam. By this, we mean that it depends on the situation and the rules, more or less strict, that each email server has.
What are the spam words that we should take into account in our mailings and campaigns?
However, despite the above, the truth is that today there are a number of words and expressions that can be considered toxic and that, in most cases, can be classified as prohibited, causing our Email Marketing shipments to go straight to a user's spam folder.