Use the right copywriting techniques
Posted: Sun Dec 15, 2024 6:29 am
Fabletics takes personalization to the next level by sending a friendly reminder to the reader. The email features a clear image and detailed description of the specific item left in the cart, helping the recipient remember their interest in the product. Additionally, the personalized call to action (CTA) stands out, effectively enticing the reader to continue shopping.
32. Chatters Salon
Chatters Salons Abandoned Cart Email
Image from really good letters
Of all the abandoned cart email examples we've seen, none combines personalization, urgency, and incentive quite like this one. Chatters Salon communicates urgency right in the subject line.
The personal touch shows that Chatters Salons pays attention to the individual needs of its clients. The email includes a clear call to action , telling Shiza to “Complete your order” and offering an incentive for further persuasion.
33. Living houses
Homes Living Abandoned Cart Email
Image from really good letters
You don't want your pets to know you forgot their treats. Luckily, Homes Alive won't say a word once you complete your order.
This email uses humor and empathy to connect with the reader. The cute image of the dog further tugged at the reader's heartstrings. And before he knows it, he's clicking on the call to action before his products expire.
34. Explore the kitchen
Explore the Kitchen Abandoned Cart Email
Image from really good letters
You might like a minimalist abandoned cart email example like this one from Explore Cuisine. It gets straight to the point without any unnecessary frills.
This email doesn't just nudge readers, it lures them back with a mouth-watering image of the high-protein pasta they left behind. The promise of free shipping makes it irresistible for the reader to complete the purchase.
35. Rael
Rael Abandoned Cart Email
Image from really good letters
Many abandoned cart emails make a big deal out of the email subject line , but this one from Rael makes you take a second look.
The subject line is a cheeky icebreaker. It’s friendly, clear, and instantly grabs attention. This email includes an image of an abandoned product and a clear call to action that subtly encourages the customer to reconsider their purchase without sounding pushy.
You may also like:
Email Marketing for Beginners: The Complete Guide
How to Build and Maintain Brand Loyalty Like a Pro in 2024
Abandoned Cart Email Strategy Tips
Now that you've seen some examples of abandoned cart emails, what can you learn from them? Let's take a look at some of the best email marketing strategies that will help you improve your conversion whatsapp number list for marketing rates and recover lost sales.
We've seen elegant, humorous , and straightforward copy. The right approach depends on your brand and audience.
Don't be afraid to be silly in your copy if you're selling silly clothes. It will enhance your brand and make your potential customers feel comfortable.
Add creative email subject lines
We haven't looked at the subject lines for these emails, but they need to be even more compelling than the emails themselves. Otherwise, your open rates will suffer.
Focus on capturing your audience's attention. Add clever adjectives and strong verbs to get your message across.
Be individual and specific
You can personalize your abandoned cart emails by including the recipient's name or just use a casual, friendly approach. If it feels like it could have been sent by a close friend, you've done your job.
Offer the buyer an incentive as well as a sense of scarcity
In the abandoned cart email examples above, we saw incentives and scarcity galore. Tell your audience that you’ll close their shopping carts after a certain period, or remind them that your inventory is running out fast. Adding a discount code doesn’t hurt either.
32. Chatters Salon
Chatters Salons Abandoned Cart Email
Image from really good letters
Of all the abandoned cart email examples we've seen, none combines personalization, urgency, and incentive quite like this one. Chatters Salon communicates urgency right in the subject line.
The personal touch shows that Chatters Salons pays attention to the individual needs of its clients. The email includes a clear call to action , telling Shiza to “Complete your order” and offering an incentive for further persuasion.
33. Living houses
Homes Living Abandoned Cart Email
Image from really good letters
You don't want your pets to know you forgot their treats. Luckily, Homes Alive won't say a word once you complete your order.
This email uses humor and empathy to connect with the reader. The cute image of the dog further tugged at the reader's heartstrings. And before he knows it, he's clicking on the call to action before his products expire.
34. Explore the kitchen
Explore the Kitchen Abandoned Cart Email
Image from really good letters
You might like a minimalist abandoned cart email example like this one from Explore Cuisine. It gets straight to the point without any unnecessary frills.
This email doesn't just nudge readers, it lures them back with a mouth-watering image of the high-protein pasta they left behind. The promise of free shipping makes it irresistible for the reader to complete the purchase.
35. Rael
Rael Abandoned Cart Email
Image from really good letters
Many abandoned cart emails make a big deal out of the email subject line , but this one from Rael makes you take a second look.
The subject line is a cheeky icebreaker. It’s friendly, clear, and instantly grabs attention. This email includes an image of an abandoned product and a clear call to action that subtly encourages the customer to reconsider their purchase without sounding pushy.
You may also like:
Email Marketing for Beginners: The Complete Guide
How to Build and Maintain Brand Loyalty Like a Pro in 2024
Abandoned Cart Email Strategy Tips
Now that you've seen some examples of abandoned cart emails, what can you learn from them? Let's take a look at some of the best email marketing strategies that will help you improve your conversion whatsapp number list for marketing rates and recover lost sales.
We've seen elegant, humorous , and straightforward copy. The right approach depends on your brand and audience.
Don't be afraid to be silly in your copy if you're selling silly clothes. It will enhance your brand and make your potential customers feel comfortable.
Add creative email subject lines
We haven't looked at the subject lines for these emails, but they need to be even more compelling than the emails themselves. Otherwise, your open rates will suffer.
Focus on capturing your audience's attention. Add clever adjectives and strong verbs to get your message across.
Be individual and specific
You can personalize your abandoned cart emails by including the recipient's name or just use a casual, friendly approach. If it feels like it could have been sent by a close friend, you've done your job.
Offer the buyer an incentive as well as a sense of scarcity
In the abandoned cart email examples above, we saw incentives and scarcity galore. Tell your audience that you’ll close their shopping carts after a certain period, or remind them that your inventory is running out fast. Adding a discount code doesn’t hurt either.