Creating content to generate leads in B2B companies
Posted: Sun Dec 15, 2024 6:39 am
The sales team is the one that maintains the most contact with customers, and knows what elements are important in a company's communication. That's why organizing a brainstorming session between the two teams can be essential to draw conclusions about how to attract new leads.
Within the marketing strategy, it is important to america cell phone number list promote blog content or landing pages that lead directly to your website, but these tasks are usually managed by the marketing team. However, those who really always have contact with the buyer persona are the sales teams and that is why they can contribute very interesting ideas to the project. To create content or further profile the buyer persona , the union of marketing ideas with sales ideas can be as useful as other marketing tools offered on the market.
An example of the potential for collaboration would be the work of first defining the buyer persona for the end customer. This is usually associated with the marketing team, but the sales team can use this information as a springboard, because they can begin to look for customers who best fit the parameters designed by the marketing team, saving time and resources.
Within the marketing strategy, it is important to america cell phone number list promote blog content or landing pages that lead directly to your website, but these tasks are usually managed by the marketing team. However, those who really always have contact with the buyer persona are the sales teams and that is why they can contribute very interesting ideas to the project. To create content or further profile the buyer persona , the union of marketing ideas with sales ideas can be as useful as other marketing tools offered on the market.
An example of the potential for collaboration would be the work of first defining the buyer persona for the end customer. This is usually associated with the marketing team, but the sales team can use this information as a springboard, because they can begin to look for customers who best fit the parameters designed by the marketing team, saving time and resources.