Measure the results of the activity
Posted: Sun Dec 15, 2024 7:04 am
As I have said on other occasions, in digital marketing it is essential to know the results of the activity. To do this, we need to establish metrics and analyse them to better understand our company's environment. For example, review brand mentions, track significant interactions and select the most appropriate KPIs.
One thing that marketers are interested in is knowing cell phone number list where clicks are coming from, which is known as attribution. Attribution strategy only works if we are consistent, so it is worth dedicating a space to it in the social media style guide.
There are several social media attribution tracking tools, both paid and free, such as Google Analytics,
7. Create an image around the brand
With the help of your team, you can create an image around the brand. It is a way of making yourself known, not only professionally, but also to get to know a little about the personality of each professional in the company. For example, you can motivate the team to be active on social networks with their own accounts, to share corporate content on their Linkedin, or to publish photos of celebrations in the office.
team-bannister-global
If this idea fits with your company's philosophy, remember to let people be themselves. If you don't want them to post anything work-related, make that clear.
One thing that marketers are interested in is knowing cell phone number list where clicks are coming from, which is known as attribution. Attribution strategy only works if we are consistent, so it is worth dedicating a space to it in the social media style guide.
There are several social media attribution tracking tools, both paid and free, such as Google Analytics,
7. Create an image around the brand
With the help of your team, you can create an image around the brand. It is a way of making yourself known, not only professionally, but also to get to know a little about the personality of each professional in the company. For example, you can motivate the team to be active on social networks with their own accounts, to share corporate content on their Linkedin, or to publish photos of celebrations in the office.
team-bannister-global
If this idea fits with your company's philosophy, remember to let people be themselves. If you don't want them to post anything work-related, make that clear.