Limiting CPL analysis to only one channel (advertising) prevents you from properly understanding your business and marketing efforts and can result in costly mistakes. For example, is your SEO agency providing a good return? You’ll have no idea if you only calculate paid ad CPL.That's where our free spreadsheet calculator comes in. The spreadsheet format is useful as it lets you:Easily add different costs to your CPL (advertising, inbound marketing, landing page costs.)Create and save multiple versions and scenarios (So you can predict how changes might impact your business.)Download our free cost per lead calculatorThe cost per lead calculator is hosted as a view-only Google Sheet.
Once you open it, be sure to add it to your own Google Drive. Then, you central african republic email list 14147 contact leads can change it, make copies, or export it as an Excel file.Cost per lead best practicesIf you’re going to be using the cost per lead KPI as a metric for improving your operation, you need to start learning how to reduce cost per lead, so let’s get started. Whether your marketing spend is extensive or minimal, the following tips will help you make progress:Refine your landing pagesEach step in the marketing funnel has the potential to drive away a viable prospect, and the first visit to a landing page is particularly important.
Your landing pages should be optimized for turning interest into action, so if they’re not performing well, you’re wasting a lot of good marketing work.Remember that growth for B2B businesses requires making the most of every lead. The better you can make your landing pages, the more likely your average lead will convert. That means you’ll have more revenue for the same CPL or easier CPL targets to maintain the same revenue level.Experiment with your creativeExperienced marketers will tell you that all their tactics have unpredictable results. Even the most tried-and-tested formats can fall flat.