Tips to improve your email marketing campaigns
Posted: Tue Dec 03, 2024 10:30 am
Welcome, autumn! These months have gone by quickly, haven’t they? Not long ago we were still looking forward to the arrival of that strange new summer that was just around the corner, and suddenly… it’s over! Autumn has arrived, and with it everything that it entails from a marketing point of view: Email Marketing campaigns for Halloween, for Black Friday, for Christmas, for the Epiphany season, sales, etc. Even though this year things are following a flow that is not as common as other times, it is true that the pace must continue and we cannot stop if we want, as far as possible, to return to normality.
That said, if you also have your own business that you want to give that little push at the end of the year, this article is surely made for you, because today we are going to talk about the tips that, from this expert Email Marketing tool that we are at Mittum, we want to give you so that you can carry out your campaigns in the most successful and appropriate way possible to end the year in the best possible way.
Tips to succeed with your Email Marketing campaigns in these months
1.- Work on your campaigns with some anticipation
2.- The subject of your Email Marketing must be as original as possible
3.- Segment the communication in your Email Marketing campaigns
4.- Create a story around your campaign (storytelling)
5.- Show all possible closeness and love for your community
Tips to succeed with your Email Marketing campaigns in these months
1.- Work on your campaigns with some anticipation
Tough times are coming: Black Friday, Christmas, Epiphany, January sales, etc., etc. Therefore, and as we are in the current month, we recommend that you start now with your strategy for these months, if you don't want to petroleum manufacturers email lists die trying later. Campaigns take time, and even more so if we want to create quality campaigns. This is your case, right? Well, then, don't waste any more time and get to work now.
2.- The subject of your Email Marketing must be as original as possible
And, although this is nothing new… it is important that you continue to be very clear about it! The subject lines of any email must be original, capturing the user's attention as much as possible. Because, remember what we always tell you: users (including myself) read diagonally most of the time, and, in the case of our email inbox, it is no different. With a quick glance, of just 2 seconds, we will know if a message catches our attention enough to open it or if, however, we prefer to send it straight to the recycling bin. In addition, in these last months of the year, brands send a multitude of messages, so the user will not hesitate for a second to send those that do not generate interest to the trash. Be original in your subject line and earn that opening that you so crave.
5 ideas for your Valentine's Day eMail campaigns
3.- Segment the communication in your Email Marketing campaigns
We always talk about the importance of segmenting our campaigns based on the audience we are not targeting. However, at this time of year it is even more important. Why? Easy: because we are in a few months of the year in which practically all brands are launching advertising campaigns to promote their products, and take advantage of offers and discounts typical of this end-of-year season. Therefore, the more you narrow down and target each user in particular, the better. Make them feel unique and special, so they don't notice that you are sending communications to your entire database without any kind of filter, because it is the season we are in.
That said, if you also have your own business that you want to give that little push at the end of the year, this article is surely made for you, because today we are going to talk about the tips that, from this expert Email Marketing tool that we are at Mittum, we want to give you so that you can carry out your campaigns in the most successful and appropriate way possible to end the year in the best possible way.
Tips to succeed with your Email Marketing campaigns in these months
1.- Work on your campaigns with some anticipation
2.- The subject of your Email Marketing must be as original as possible
3.- Segment the communication in your Email Marketing campaigns
4.- Create a story around your campaign (storytelling)
5.- Show all possible closeness and love for your community
Tips to succeed with your Email Marketing campaigns in these months
1.- Work on your campaigns with some anticipation
Tough times are coming: Black Friday, Christmas, Epiphany, January sales, etc., etc. Therefore, and as we are in the current month, we recommend that you start now with your strategy for these months, if you don't want to petroleum manufacturers email lists die trying later. Campaigns take time, and even more so if we want to create quality campaigns. This is your case, right? Well, then, don't waste any more time and get to work now.
2.- The subject of your Email Marketing must be as original as possible
And, although this is nothing new… it is important that you continue to be very clear about it! The subject lines of any email must be original, capturing the user's attention as much as possible. Because, remember what we always tell you: users (including myself) read diagonally most of the time, and, in the case of our email inbox, it is no different. With a quick glance, of just 2 seconds, we will know if a message catches our attention enough to open it or if, however, we prefer to send it straight to the recycling bin. In addition, in these last months of the year, brands send a multitude of messages, so the user will not hesitate for a second to send those that do not generate interest to the trash. Be original in your subject line and earn that opening that you so crave.
5 ideas for your Valentine's Day eMail campaigns
3.- Segment the communication in your Email Marketing campaigns
We always talk about the importance of segmenting our campaigns based on the audience we are not targeting. However, at this time of year it is even more important. Why? Easy: because we are in a few months of the year in which practically all brands are launching advertising campaigns to promote their products, and take advantage of offers and discounts typical of this end-of-year season. Therefore, the more you narrow down and target each user in particular, the better. Make them feel unique and special, so they don't notice that you are sending communications to your entire database without any kind of filter, because it is the season we are in.