The contemporary world is permeated by social media . It is where many people get information, see family photos, interact with friends, discuss the controversies of the day and, of course, follow the news of the brands they admire.
That’s why Social Media Marketing is essential. Companies that want to communicate and engage with their audience will need to be on Facebook, Instagram, LinkedIn, and most recently, TikTok.
Each social network, with its particularities, audiences, formats australia email list 7.6 millions contact leads and languages, offers different possibilities for action for brands. Therefore, it is necessary to know the platforms and make a marketing plan on social networks that is aligned with the objectives of your company.
Next, we will better understand how to sell on social media and how to act on each platform. We will cover the following topics:
What is Social Media Marketing?
Why do Marketing on Social Media?
How to do Marketing on Social Media?
The main social networks for marketing actions
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What is Social Media Marketing?
It is a technique that involves positioning actions , brand dissemination and even sales processes on social networks.
It's about finding your audience on social media so that your brand is present in people's daily lives. In this way, you become more well-known and relevant to your audience, increase interactivity with them, attract leads and generate more conversions .
While many people think of Social Media Marketing as being limited to posting to the feed, there are many other activities involved:
planning;
content production;
audience interaction;
investment in advertising;
monitoring metrics ;
constant optimization of the strategy.
These are the pillars you need to cover to structure your brand's presence on social media and get the best results.
Why do Marketing on Social Media?
Since their inception, social media has become part of the marketing plans of most companies. They have provided a proximity to the public that had never existed before and that has transformed the relationships between brands and consumers.
