Although we have already mentioned it in other articles, it is always interesting to review some of the studies that some major brands are generating around email marketing and the behavior of users who receive email newsletters.
In this case, today we mention recent data from Business 2 Community , where (mainly) 3 facts stand out:
The ROI of email marketing is incredible : a total of $38 for antigua and barbuda business email list every dollar invested (we know that this figure may vary according to other studies, but it is a high range in every sense).
Email is far from dead for millennials . We've already mentioned it , but in this case Business 2 Community tells us that email is the preferred means of contact for 73% of users of this generation.
Finally, the influence of email marketing on purchases (online and offline) is mentioned . According to the organization's data, users who receive email newsletters invest (or spend from their own pocket) 138% more than those who do not regularly open this type of communication.
[tweetthis]Users who receive email newsletters invest or buy 138% more than those who do not[/tweetthis].
How can we put this data into practice?
It all sounds great so far : lots of ROI, millennials on board and a direct or indirect influence on user spending, but… How can your brand really take advantage of this?
In between these fancy metrics are good practices; let's face it, just sending email newsletters doesn't guarantee success or a return on investment in your products or services.
How to adapt your email marketing strategy to current market trends
This is where you have to embrace good practices in your email content (come on, on our blog you will find a ton of recommendations and best practices ), from very simple and basic ones (such as writing an email subject ), to others that are somewhat complex (such as understanding the concepts of SPF and DKIM ).
