How to combine sales and marketing funnels
Posted: Sun Dec 15, 2024 7:27 am
Now, if your educational institution does not have different filters in the selection process, then the sales funnel is short and simple. From registration to enrollment.
As you can see, one funnel leads to another, so when combining both funnels in your student acquisition strategy, you need to keep only one thing in mind:
Continuity: Key to success for the funnel mix
Traditionally, educational institutions always pay more attention to metrics to the nursing homes email list sales funnel, that is, number of registered students, number of those evaluated, those called upon and those enrolled.
But when creating a student recruitment strategy that is executed from digital channels, it is important to include analysis of marketing funnel metrics.
In fact, paying due attention to marketing funnel metrics will give more weight to sales metrics, because if we strive to obtain qualified leads, the probability of obtaining a greater number of registrants increases.
What we want to tell you is that you should create a process that includes both funnels in the most natural way possible, so that sales can achieve greater results with the help of marketing.
Natural continuity is the key to reaching a greater number of enrolled students, so when creating your funnels, pay attention to how each of them feeds into each other.
That is, observe how many leads TOFU passes to MOFU, MOFU to BOFU and in turn, the latter to the registration process.
Control KPIs
The wonderful thing about student recruitment strategies with digital marketing is that everything can be measured, and in fact, the success of the strategies lies in the analysis we make of the data left by our actions.
When you are executing your strategy, you should keep an eye on the following KPIs for better control and results. At the beginning, we recommend that you follow these three:
1. Conversion rate of each phase of the funnel
The goal of your student acquisition strategy is to convert as many qualified leads as possible, so you need to constantly monitor your conversion rate at each stage of the funnel.
Tracking this will help you understand how your lead behaves from one stage to the next and at what point in the journey conversions occur.
As you can see, one funnel leads to another, so when combining both funnels in your student acquisition strategy, you need to keep only one thing in mind:
Continuity: Key to success for the funnel mix
Traditionally, educational institutions always pay more attention to metrics to the nursing homes email list sales funnel, that is, number of registered students, number of those evaluated, those called upon and those enrolled.
But when creating a student recruitment strategy that is executed from digital channels, it is important to include analysis of marketing funnel metrics.
In fact, paying due attention to marketing funnel metrics will give more weight to sales metrics, because if we strive to obtain qualified leads, the probability of obtaining a greater number of registrants increases.
What we want to tell you is that you should create a process that includes both funnels in the most natural way possible, so that sales can achieve greater results with the help of marketing.
Natural continuity is the key to reaching a greater number of enrolled students, so when creating your funnels, pay attention to how each of them feeds into each other.
That is, observe how many leads TOFU passes to MOFU, MOFU to BOFU and in turn, the latter to the registration process.
Control KPIs
The wonderful thing about student recruitment strategies with digital marketing is that everything can be measured, and in fact, the success of the strategies lies in the analysis we make of the data left by our actions.
When you are executing your strategy, you should keep an eye on the following KPIs for better control and results. At the beginning, we recommend that you follow these three:
1. Conversion rate of each phase of the funnel
The goal of your student acquisition strategy is to convert as many qualified leads as possible, so you need to constantly monitor your conversion rate at each stage of the funnel.
Tracking this will help you understand how your lead behaves from one stage to the next and at what point in the journey conversions occur.