Make the most of benchmarking with these tips
Posted: Sun Dec 15, 2024 7:29 am
Nowadays there is as much competition as there are people in the market, and we see more and more businesses, companies or brands trying to make their way into the offline and online world .
This is why using benchmarking as a resource to understand and study your competition will allow you to see beyond what you do and avoid making mistakes that others have already made.
The growth of markets has led to diversification and people no longer indonesia phone number data just buy in one place because it is the only option, but they really have the power to choose where they want to do so and why.
This means that everyone is always competing to improve in order to gain the attention and loyalty of those users who make a living in the market, and this is where benchmarking will open your eyes to the different realities.
We also know that, thanks to the Internet, geographical or time limitations are becoming less and less. That is why, being in the south of the world, like Argentina or Chile, you can buy products that come from northern Europe.
This, while it brings obvious advantages, also complicates the situation for local, regional and national companies. Because depending on the product, many prefer to invest in buying abroad rather than in their own country.
This is where different techniques , tools and strategies come into play that will help your company to remain relevant to your audience and make them prefer you over other brands.
For example, with good content marketing you will be able to guarantee that you will win over users and convince them to choose you.
Some attractive aspects that you might want to highlight may be proximity, speed of delivery, the assurance that they can see and review a product before buying it, or that they do not have to risk it arriving in poor condition in a box.
On the other hand, a resource that can help you build loyalty with your audience is the NPS . This will allow you to know the levels of satisfaction your customers are experiencing and you will be able to work on improving and optimizing your quality of service.
This is one of the main decisive factors for a user to become loyal to a brand and, better yet, become its promoter.
After this introduction we want to give you the tools you will need to carry out effective benchmarking by following the advice below.
1 Take advantage of benchmarking with these tips
1.1 1. Be objective
1.2 2. Know what's trending
1.3 3. Focus on the good practices of others
1.4 4. Create a comparison table
1.5 5. Implement what you have learned
1.6 6. Evaluate your results
Make the most of benchmarking with these tips1. Be objective
There are those who believe that benchmarking is copying the competition or stealing their strategies, but the truth is that this is far from reality.
Being able to make an objective assessment of what other brands similar to yours do is what will really nourish you and allow you to devise your own strategies according to your objectives and then develop them effectively.
Let's take an example of two brands that are very similar and offer similar products: McDonald's and Burger King. Each has its own differential and offers different experiences.
Furthermore, it is a fact that there are people who love Burger King and would never change it for McDonald's , which usually defend the more natural flavor of meats, for example.
This is why using benchmarking as a resource to understand and study your competition will allow you to see beyond what you do and avoid making mistakes that others have already made.
The growth of markets has led to diversification and people no longer indonesia phone number data just buy in one place because it is the only option, but they really have the power to choose where they want to do so and why.
This means that everyone is always competing to improve in order to gain the attention and loyalty of those users who make a living in the market, and this is where benchmarking will open your eyes to the different realities.
We also know that, thanks to the Internet, geographical or time limitations are becoming less and less. That is why, being in the south of the world, like Argentina or Chile, you can buy products that come from northern Europe.
This, while it brings obvious advantages, also complicates the situation for local, regional and national companies. Because depending on the product, many prefer to invest in buying abroad rather than in their own country.
This is where different techniques , tools and strategies come into play that will help your company to remain relevant to your audience and make them prefer you over other brands.
For example, with good content marketing you will be able to guarantee that you will win over users and convince them to choose you.
Some attractive aspects that you might want to highlight may be proximity, speed of delivery, the assurance that they can see and review a product before buying it, or that they do not have to risk it arriving in poor condition in a box.
On the other hand, a resource that can help you build loyalty with your audience is the NPS . This will allow you to know the levels of satisfaction your customers are experiencing and you will be able to work on improving and optimizing your quality of service.
This is one of the main decisive factors for a user to become loyal to a brand and, better yet, become its promoter.
After this introduction we want to give you the tools you will need to carry out effective benchmarking by following the advice below.
1 Take advantage of benchmarking with these tips
1.1 1. Be objective
1.2 2. Know what's trending
1.3 3. Focus on the good practices of others
1.4 4. Create a comparison table
1.5 5. Implement what you have learned
1.6 6. Evaluate your results
Make the most of benchmarking with these tips1. Be objective
There are those who believe that benchmarking is copying the competition or stealing their strategies, but the truth is that this is far from reality.
Being able to make an objective assessment of what other brands similar to yours do is what will really nourish you and allow you to devise your own strategies according to your objectives and then develop them effectively.
Let's take an example of two brands that are very similar and offer similar products: McDonald's and Burger King. Each has its own differential and offers different experiences.
Furthermore, it is a fact that there are people who love Burger King and would never change it for McDonald's , which usually defend the more natural flavor of meats, for example.