Live Commerce: the perfect combination for selling online
Posted: Sun Dec 15, 2024 8:18 am
Live Commerce is the use of streaming platforms or live broadcasts to market, promote or sell products and services. Learn more!
We already know that there are many ways to sell on the Internet, for example, through e-commerce or virtual stores. However, nowadays, new methods and platforms have appeared to market products and services that are worth keeping on your radar.
One of them, without a doubt, is Live Commerce, and in this post you will learn the most important things about this topic.
To clearly contextualize what Live Commerce is and what it has been able to achieve in various parts of the world, especially in Spanish-speaking countries, we have to mention that COVID-19 and social distancing led to a mutation in the way of selling during the months that businesses were closed.
Since then, various organizations around the world bahamas email list 88272 contact leads have seen this practice as an ideal way to provide buyers with an experience with their products and services as close as if they were face to face with them.
Now, you might be wondering what we are talking about specifically, right? Well, let's get to it!
What is Live Commerce?
How did this strategy come about?
What are the objectives of Live Streaming in e-commerce?
Benefits that Live Commerce provides to brands
How to run a successful Live Commerce campaign?
3 examples of brands that use Live Commerce successfully
What is Live Commerce?
In short, Live Commerce consists of using streaming platforms or live broadcasts to market, promote or sell products and services, very similar to what telesales do for television, but now on the Internet.
However, its main difference compared to more traditional media is that communication is bidirectional, or, in other words, the viewer can now be an active part of the presentation to ask questions, resolve doubts or even talk about their experiences with the article.
Typically, during a Live Commerce broadcast, the seller performs a live demonstration of the product to explain its features, benefits and innovations , and responds in real time to questions and comments from users who are part of the digital audience.
If we go back to the comparison with telesales , in the oldest practice potential customers of the products had to call to be assisted by a sales agent and then resolve all their doubts.
Now, thanks to Live Commerce, everything is just a click away, where they only have to interact with the material provided to go from discovery to purchase decision in a matter of minutes.
Likewise, once they have decided to buy, they only have to go to a link provided by the brand directly to its ecommerce or to a marketplace portal to generate the order.
This allows almost any product to be the focus of the strategy and allows businesses, especially small ones, an accessible and affordable space for the public to approach them.
We already know that there are many ways to sell on the Internet, for example, through e-commerce or virtual stores. However, nowadays, new methods and platforms have appeared to market products and services that are worth keeping on your radar.
One of them, without a doubt, is Live Commerce, and in this post you will learn the most important things about this topic.
To clearly contextualize what Live Commerce is and what it has been able to achieve in various parts of the world, especially in Spanish-speaking countries, we have to mention that COVID-19 and social distancing led to a mutation in the way of selling during the months that businesses were closed.
Since then, various organizations around the world bahamas email list 88272 contact leads have seen this practice as an ideal way to provide buyers with an experience with their products and services as close as if they were face to face with them.
Now, you might be wondering what we are talking about specifically, right? Well, let's get to it!
What is Live Commerce?
How did this strategy come about?
What are the objectives of Live Streaming in e-commerce?
Benefits that Live Commerce provides to brands
How to run a successful Live Commerce campaign?
3 examples of brands that use Live Commerce successfully
What is Live Commerce?
In short, Live Commerce consists of using streaming platforms or live broadcasts to market, promote or sell products and services, very similar to what telesales do for television, but now on the Internet.
However, its main difference compared to more traditional media is that communication is bidirectional, or, in other words, the viewer can now be an active part of the presentation to ask questions, resolve doubts or even talk about their experiences with the article.
Typically, during a Live Commerce broadcast, the seller performs a live demonstration of the product to explain its features, benefits and innovations , and responds in real time to questions and comments from users who are part of the digital audience.
If we go back to the comparison with telesales , in the oldest practice potential customers of the products had to call to be assisted by a sales agent and then resolve all their doubts.
Now, thanks to Live Commerce, everything is just a click away, where they only have to interact with the material provided to go from discovery to purchase decision in a matter of minutes.
Likewise, once they have decided to buy, they only have to go to a link provided by the brand directly to its ecommerce or to a marketplace portal to generate the order.
This allows almost any product to be the focus of the strategy and allows businesses, especially small ones, an accessible and affordable space for the public to approach them.