How can you leverage merging for SEO?
Posted: Sun Dec 15, 2024 8:24 am
Before answering the question, let's put it in context:
Twitter once had the upper hand over a fairly solid user base. Over time, this number has declined. In 2013, 46% of users went to Twitter daily; a year later, that number had dropped to 36%.
And now it only has 19% of the market share. Not bad, but compared to Facebook, these are not the best numbers.
On the other hand, Twitter's qualities today have made it an important channel for keeping up to date with current news; real-time information is its greatest virtue.
Google, for its part, gives us another lesson on how to work towards user college and universities email list satisfaction.
This alliance creates a win-win relationship: the Twitter domain is displayed in search results and the more visitors and users are active within the platform, the more advertising revenue comes in for the blue bird and therefore, more authority for the platform.
Google, for its part, provides its users with current information.
How to take advantage of the alliance between Twitter and Google?
The most obvious and immediate recommendation is to use Twitter ! Consider using it as an important part of your Social Media strategy, because it is already more than clear that it has a very special place in the eyes of Google.
The other recommendation is that no matter what happens, consider including the hashtag for a simple reason: words consisting of # are keywords that the user will use at any time to search on Google. Let's see it with an example:
Just at the time I was writing this post, there was a news story that was trending on Twitter, more specifically in Mexico: the death of Argentine singer-songwriter Alberto Cortez. Searching on Google, I see these results:
In addition to showing the Twitter domain as seen in the first screenshot, the most relevant domains are shown, those that, according to Google's criteria, should appear in the search results. But there is more: when I look at the Twitter account of El Sol de México, I notice that its list of followers exceeds 60 thousand.
Chance or causality?
Apparently, the correlation I was talking about earlier, with the number of followers,
Twitter once had the upper hand over a fairly solid user base. Over time, this number has declined. In 2013, 46% of users went to Twitter daily; a year later, that number had dropped to 36%.
And now it only has 19% of the market share. Not bad, but compared to Facebook, these are not the best numbers.
On the other hand, Twitter's qualities today have made it an important channel for keeping up to date with current news; real-time information is its greatest virtue.
Google, for its part, gives us another lesson on how to work towards user college and universities email list satisfaction.
This alliance creates a win-win relationship: the Twitter domain is displayed in search results and the more visitors and users are active within the platform, the more advertising revenue comes in for the blue bird and therefore, more authority for the platform.
Google, for its part, provides its users with current information.
How to take advantage of the alliance between Twitter and Google?
The most obvious and immediate recommendation is to use Twitter ! Consider using it as an important part of your Social Media strategy, because it is already more than clear that it has a very special place in the eyes of Google.
The other recommendation is that no matter what happens, consider including the hashtag for a simple reason: words consisting of # are keywords that the user will use at any time to search on Google. Let's see it with an example:
Just at the time I was writing this post, there was a news story that was trending on Twitter, more specifically in Mexico: the death of Argentine singer-songwriter Alberto Cortez. Searching on Google, I see these results:
In addition to showing the Twitter domain as seen in the first screenshot, the most relevant domains are shown, those that, according to Google's criteria, should appear in the search results. But there is more: when I look at the Twitter account of El Sol de México, I notice that its list of followers exceeds 60 thousand.
Chance or causality?
Apparently, the correlation I was talking about earlier, with the number of followers,