CPA (Cost Per Action) – measures the cost south korea whatsapp number of obtaining a specific action from an Internet user, such as registration or purchase of a product. In this payment model, the effectiveness of advertising is assessed in terms of specific business goals.
CPM (Cost Per Mille) – a payment model that indicates the costs associated with displaying an ad to a thousand users. It is a popular way of paying for campaigns aimed at building brand awareness.
CPO (Cost Per Order) – otherwise known as cost per order. It allows you to determine how much an advertiser pays to obtain one order. This is especially important for e-commerce, where the goal is to generate sales.
CPS (Cost Per Sale) – Similar to CPO, Cost Per Sale measures the cost of obtaining a single sale, but also takes into account its value. This allows you to assess the profitability of the campaign and its impact on profit.
CPV (Cost Per View) – Used primarily for video ads, this metric shows how much it costs to view a single video ad.
CPC (Cost Per Click) – this indicator measures the cost of clicking an ad. It is a commonly used payment model for campaigns based on paid search results or banners.
