Typically, discounts are perceived by consumers as a saving of money when purchasing a product or service.
At this stage, the potential buyer evaluates the profitability of the promotion, although this is not always the case.
Before applying any sales promotion idea , understand that buyers do not always have to see your promotion in mind as something favorable. This could generate aversion if they feel that they are not benefiting from the offer or perceive that they will not be able to take full advantage of it.
2. Promote impulse buying
Impulse purchases are purchases that the buyer had not planned to make. These are unplanned purchases that happen suddenly and immediately.
Impulse purchases are those that the consumer had not planned to make when entering the point of sale, but after purchasing another product, they end up buying it.
Keep this impulse in mind and try to maximize its effects bulk sms bahrain when planning your sales promotion so that your campaign can be truly competitive.
3. Promote your cross-selling
On many occasions, our clients may be interested in two or more products at the same time, so we must take our time to study which of our products we can offer together in order to facilitate the closing of cross-sales.
Bonus: We recommend this article that will help you close each negotiation you have , using these different cross-selling techniques .
4. Your main intention is to solve a real problem
What could be more convincing than trying the product before buying it if we don't have to pay anything?
Just make sure it's not too expensive, but simply allows you to experience its benefits.
5. Incentivize your old customers
At the same time as attracting new customers, you can also build loyalty with your existing customers by promoting sales.
These are known as loyalty programs and include exclusive privileges that you can use to show your customers how important they are to you.