Name your feed and choose the import method

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One disadvantage of the manual method is that it takes a lot of time if you have multiple products in your store. In addition, it requires constant manual updates. If you forget to refresh your data regularly, this can lead to data errors and Google disapproving your products or even suspending your Merchant Center account.

How to Create a Data Feed for Google Merchant Center?
To advertise your products with Google belarus phone number library Shopping or across Google surfaces (free product listings), you need a product Feed.

There are several options for online merchants to create a product Feed for Google Merchant Center.

1) Automate Data Flow Creation and Optimization
You can easily create a custom product Feed in minutes using a Feed management software. This method usually offers the most flexibility and room to scale your campaigns.



2) Direct API Connection
Some ecommerce platforms (Shopify is one of them) have a direct API connection to Google Merchant Center. This way, your product data will be automatically sent to GMC and updated regularly.

It's quick and easy.

The downside is that your store’s exact product data configurations are passed to Google, meaning the product data you send to GMC may not be specifically tailored to our recommended practices and algorithms.