And anyone can do this, you don't even need a lead magnet.
You just have to spend some time writing the text that goes before the form that the email marketing tool offers you .
Luckily, there are writing strategies and structures that you can follow kazakhstan phone number data and that, if you employ them, will increase your chances of success.
That's what we're going to see today.
With more interested contacts, wouldn't it be easier for you to make more sales?
1 Email marketing subscription form – with or without lead magnet?
1.1 ► The truth is that many contacts end up neither downloading nor using the lead magnet
1.2 ► It's not all about having an expensive lead magnet
2 Avoid the “empty” subscription form
2.1 ► Pretty bad subscription form example
2.2 ► Without a lead magnet, without a convincing copy…
2.3 ► However, another example of a form, this one more effective:
2.4 ► You have absolutely no resources to share?
3 How to write your subscription form copy well and easily
3.1 ► Feature + Advantage + Benefit + Reason
3.2 ► Understanding the customer's problem + Solution
4. Ultimately, write the copy for your subscription form
Email marketing subscription form: with or without lead magnet?
Apparently if you have a good lead magnet the results can be better, of course:
· It is an element that can attract the attention of visitors
· You offer something “for free” and that usually works (not always)
· You give something in exchange for something else, the customer's email, so it appears to be a fairer exchange
The fact is that while a lead magnet can be useful for getting contacts' email addresses, that doesn't mean:
· Those contacts will be more willing to buy. They may only want what you are giving them for free.
· Or even stay subscribed. It may be that once they have what they want they unsubscribe or ignore your emails.
The only thing that is certain is that for the moment the lead magnet used has caught their attention.
► The truth is that many contacts end up neither downloading nor using the lead magnet
This may depend on your industry, and of course on the lead magnet.
In my tests for a while we offered an ebook with the subscription.
The results showed that few contacts actually downloaded it, and I imagine that the number of contacts who ended up reading it would be much smaller.
In the end it is something that attracts attention, but that in the end is not really used.
So why spend money on making the lead magnet?
It is worth studying carefully when to use a lead magnet, be it an ebook, a discount or whatever we want to offer.
You may not actually need to use any “extras” at all, it all depends on how you word your “subscription proposal.”
That is, you can always have a subscription form that is effective enough.
