What is a Social Media Manager, what are their functions and tools?
Posted: Sun Dec 15, 2024 9:15 am
The professional Social Media Manager is increasingly in demand by companies .
Social media has changed how we interact, how we search for information and even our purchasing habits.
Therefore, having a good presence on social networks is essential.
In this article we will see what a Social Media Manager is , what latvia phone number data their functions and salary are, the differences with the Community Manager and the tools they use.
Prepared?
1 What is a Social Media Manager
2 Functions of the Social Media Manager
2.1 Know the company's business model
2.2 Analyze the competition
2.3 Social media audit
2.4 Define the target audience
2.5 Conduct a SWOT analysis on Social Media
2.6 Define the objectives
2.7 Develop the strategy
2.8 Create a content plan
2.9 Planning collaborations
2.10 Analyze and create reports
2.11 Create a Contingency Plan
2.12 Supervise the work of the Community Manager
3 Differences between the Social Media Manager and the Community Manager
4 What to study to be a Social Media Manager
5 How much does a Social Media Manager earn?
6 Tools of the Social Media Manager
6.1 Metricool
6.2 SocialGest
6.3 Mention
6.4 Google Analytics
6.5 Google Data Studio
What is a Social Media Manager
A Social Media Manager is a Digital Marketing professional who creates a brand's strategy on social media.
In fact, he is the person in charge of making the company's social media marketing plan .
The Social Media Manager has to control the campaigns, analyzing, interpreting and evaluating the ROI of the actions carried out.
Functions of the Social Media Manager
Depending on the company and its Digital Marketing team, Social Media usually performs the following functions:
Know the company's business model
It is essential to have a defined business model and for the SMM to be familiar with it. He/she must take into account aspects such as:
What are the products or services you sell?
What channels do they use?
What are your resources?
What is the added value of your products or services?
The value proposition
Analyze the competition
It will determine the situation of the competition after carrying out in-depth benchmarking.
Social media audit
You will need to analyze the different social networks of the brand and the competition to find out which content works best, whether advertising campaigns have been carried out, the frequency of publication, traffic from social networks, conversions achieved, among other tasks.
Define the target audience
All actions carried out on social networks must be directed at the ideal client or buyer persona .
For this reason, the Social Media Manager must know this avatar perfectly.
Conduct a SWOT analysis on Social Media
Social Media professionals must have extensive knowledge of Marketing. Conducting a SWOT analysis is part of their duties and is essential for developing a social media plan.
They are responsible for choosing the social networks that the brand will use. Depending on the business model, the target audience, the budget and the prior analysis, they will choose one or the other.
Define the objectives
Define the social media goals you want to achieve. These could be brand visibility, increasing traffic, increasing subscribers, etc.
Develop the strategy
He is responsible for developing the strategy to achieve the set objectives.
Create a content plan
Content is essential in the world of social media. For this reason, the Community Manager is responsible for creating a social media editorial calendar . Later, the Community Manager will manage and publish the content.
In some cases, it is the Community Manager who creates the editorial calendar.
Planning collaborations
He is in charge of planning and supervising all collaborations with brands or influencers.
Analyze and create reports
The SMM will determine the main KPs and monitor whether the actions being carried out are meeting the objectives.
Create a Contingency Plan
Another of its functions is to create a crisis reputation plan on social networks. It creates possible crisis scenarios and defines the type of action according to each communication channel.
Supervising the work of the Community Manager
This professional is in charge of the Social Media department. He/she must supervise and indicate the steps that the Community Manager must take.
Social media has changed how we interact, how we search for information and even our purchasing habits.
Therefore, having a good presence on social networks is essential.
In this article we will see what a Social Media Manager is , what latvia phone number data their functions and salary are, the differences with the Community Manager and the tools they use.
Prepared?
1 What is a Social Media Manager
2 Functions of the Social Media Manager
2.1 Know the company's business model
2.2 Analyze the competition
2.3 Social media audit
2.4 Define the target audience
2.5 Conduct a SWOT analysis on Social Media
2.6 Define the objectives
2.7 Develop the strategy
2.8 Create a content plan
2.9 Planning collaborations
2.10 Analyze and create reports
2.11 Create a Contingency Plan
2.12 Supervise the work of the Community Manager
3 Differences between the Social Media Manager and the Community Manager
4 What to study to be a Social Media Manager
5 How much does a Social Media Manager earn?
6 Tools of the Social Media Manager
6.1 Metricool
6.2 SocialGest
6.3 Mention
6.4 Google Analytics
6.5 Google Data Studio
What is a Social Media Manager
A Social Media Manager is a Digital Marketing professional who creates a brand's strategy on social media.
In fact, he is the person in charge of making the company's social media marketing plan .
The Social Media Manager has to control the campaigns, analyzing, interpreting and evaluating the ROI of the actions carried out.
Functions of the Social Media Manager
Depending on the company and its Digital Marketing team, Social Media usually performs the following functions:
Know the company's business model
It is essential to have a defined business model and for the SMM to be familiar with it. He/she must take into account aspects such as:
What are the products or services you sell?
What channels do they use?
What are your resources?
What is the added value of your products or services?
The value proposition
Analyze the competition
It will determine the situation of the competition after carrying out in-depth benchmarking.
Social media audit
You will need to analyze the different social networks of the brand and the competition to find out which content works best, whether advertising campaigns have been carried out, the frequency of publication, traffic from social networks, conversions achieved, among other tasks.
Define the target audience
All actions carried out on social networks must be directed at the ideal client or buyer persona .
For this reason, the Social Media Manager must know this avatar perfectly.
Conduct a SWOT analysis on Social Media
Social Media professionals must have extensive knowledge of Marketing. Conducting a SWOT analysis is part of their duties and is essential for developing a social media plan.
They are responsible for choosing the social networks that the brand will use. Depending on the business model, the target audience, the budget and the prior analysis, they will choose one or the other.
Define the objectives
Define the social media goals you want to achieve. These could be brand visibility, increasing traffic, increasing subscribers, etc.
Develop the strategy
He is responsible for developing the strategy to achieve the set objectives.
Create a content plan
Content is essential in the world of social media. For this reason, the Community Manager is responsible for creating a social media editorial calendar . Later, the Community Manager will manage and publish the content.
In some cases, it is the Community Manager who creates the editorial calendar.
Planning collaborations
He is in charge of planning and supervising all collaborations with brands or influencers.
Analyze and create reports
The SMM will determine the main KPs and monitor whether the actions being carried out are meeting the objectives.
Create a Contingency Plan
Another of its functions is to create a crisis reputation plan on social networks. It creates possible crisis scenarios and defines the type of action according to each communication channel.
Supervising the work of the Community Manager
This professional is in charge of the Social Media department. He/she must supervise and indicate the steps that the Community Manager must take.