2. Purchase intentions
Knowing what your customers plan to buy can help you tailor your marketing efforts more effectively.
You can collect this zero-party data by asking customers about upcoming events (like birthdays or holidays) where they might need to make a purchase or by inquiring about products they’re interested in.
Crown & Paw asks users about the gender of their furry friend, allowing them to send targeted offers.
Crown & Paw segmentational popup
Collecting lifestyle data gives you deeper insights into who your customers are beyond just their purchasing behavior. You could ask about their hobbies, fitness routines, or dietary preferences.
Bearaby, for example, asks customers about their sleeping routines and preferences, which can be used to recommend products.
Their recommendation quiz is asking about customer preferences.
4. Challenges and pain points
Understanding your customers’ challenges mexico reverse phone lookup can help you position your product or service as the perfect solution. You can gather this customer data through surveys or during onboarding.
For instance, a financial planning app might ask users about their biggest financial challenges—whether it’s saving for a house, paying off debt, or planning for retirement.
Or Murad asks users about their biggest skin frustration. This zero-party data allows them to offer tailored advice and products.
Murad Skincare lead magnet quiz example
5. Preferred content formats
Knowing how your customers like to consume content can greatly improve your engagement strategies. You can ask whether they prefer videos, blog posts, podcasts, or newsletters.
