Yes branding works for you too
Posted: Tue Dec 17, 2024 3:14 am
Your brand is your engine: start branding today
Tomorrow at 12: discover the best Christmas commercials of 2024 in the free webinar. Register
The world is always in motion, that is the new normal. How can branding help you stay on course? Time for a helicopter view: everything about branding and why your brand is your engine. Ten answers to questions you may not have wanted to ask.
This story about branding is not about Coca Cola and Nike. Branding is not reserved for multinationals. On the contrary! It works just as well locally, regionally or in an online niche. As long as you distinguish yourself from the others and ensure that there is something that makes customers remember you and want to come back. Just think about it: you probably know several hairdressers, snack bars, car garages or installation companies. But of each type, there is one that is your favorite.
For whatever reason, a company of your choosing belgium telegram data has gained a preferred position in your mind. Whether it’s because of their great service, customer-friendly approach or just because they’re conveniently located nearby. One thing is for sure: they’ve all done something to grab your attention and get you in. And whatever that something is, it’s definitely a form of branding.
2. Yes, branding is a thorough and long-term process. But you can start today
Building a strong brand isn’t something you do in a day. It takes preparation and analysis, followed by consistent behavior over time, and that’s really just the beginning. The good news is that you can start today. Once you’ve defined what your brand stands for, everything else will take care of itself. You can go big and completely overhaul your entire look, but you don’t have to. Realizing that everything you do is about your brand is perhaps the most important step. And you can take that step today!
3. You are unique. And everyone should know it
Especially for small, starting companies, it is obvious to take (larger) competitors as an example. But which copy has ever approached the success of the original, let alone surpassed it? The more fishermen in the same pond, the less the average catch. So focus on what makes you different. Distinction works! There is also something in your organization that others cannot copy. Find it, define it and weave it into your positioning. Is your product the same? No man overboard. You can also take a completely different approach to customer service, logistics, sustainability, tone of voice or after-sales than the rest.
For example, brothers Axel and Thom from online plant shop Plantsome sell exactly the same plants as the garden centre on your corner. But they approach everything around it completely differently. They speak in their own language (and let a plant sing the Elephant March… You have to like it, but it is certainly original), bring plants to your home easily and also take the experience around the plant itself to a higher level. With their online plant finder, they even promise to find the plant that makes you happiest. Well done! And the great thing is: you can do it too. Find your distinguishing power and make it leading in your positioning. Go wild.
Tomorrow at 12: discover the best Christmas commercials of 2024 in the free webinar. Register
The world is always in motion, that is the new normal. How can branding help you stay on course? Time for a helicopter view: everything about branding and why your brand is your engine. Ten answers to questions you may not have wanted to ask.
This story about branding is not about Coca Cola and Nike. Branding is not reserved for multinationals. On the contrary! It works just as well locally, regionally or in an online niche. As long as you distinguish yourself from the others and ensure that there is something that makes customers remember you and want to come back. Just think about it: you probably know several hairdressers, snack bars, car garages or installation companies. But of each type, there is one that is your favorite.
For whatever reason, a company of your choosing belgium telegram data has gained a preferred position in your mind. Whether it’s because of their great service, customer-friendly approach or just because they’re conveniently located nearby. One thing is for sure: they’ve all done something to grab your attention and get you in. And whatever that something is, it’s definitely a form of branding.
2. Yes, branding is a thorough and long-term process. But you can start today
Building a strong brand isn’t something you do in a day. It takes preparation and analysis, followed by consistent behavior over time, and that’s really just the beginning. The good news is that you can start today. Once you’ve defined what your brand stands for, everything else will take care of itself. You can go big and completely overhaul your entire look, but you don’t have to. Realizing that everything you do is about your brand is perhaps the most important step. And you can take that step today!
3. You are unique. And everyone should know it
Especially for small, starting companies, it is obvious to take (larger) competitors as an example. But which copy has ever approached the success of the original, let alone surpassed it? The more fishermen in the same pond, the less the average catch. So focus on what makes you different. Distinction works! There is also something in your organization that others cannot copy. Find it, define it and weave it into your positioning. Is your product the same? No man overboard. You can also take a completely different approach to customer service, logistics, sustainability, tone of voice or after-sales than the rest.
For example, brothers Axel and Thom from online plant shop Plantsome sell exactly the same plants as the garden centre on your corner. But they approach everything around it completely differently. They speak in their own language (and let a plant sing the Elephant March… You have to like it, but it is certainly original), bring plants to your home easily and also take the experience around the plant itself to a higher level. With their online plant finder, they even promise to find the plant that makes you happiest. Well done! And the great thing is: you can do it too. Find your distinguishing power and make it leading in your positioning. Go wild.