I have yet to meet an organization that does not dream of such elements. Every leader would like this situation sketch to be their reality and believes that it would greatly accelerate the transformation of the company. Now you probably think that every leader I speak to about this immediately gets to work on improving both sides.
Why Leaders Feel Uncomfortable in Flow
Well, that’s not true. Almost every leader and his team are at home in the brains side. They are trained for it and find it easy to find answers on the smart side. You can read about it and you can demonstrate it in a spreadsheet. Lovely!
Instruments to improve the flow side are however much less obvious to realize. There is no spreadsheet that provides insight into the state of the organizational culture. This is because leaders are faced with a starting position that requires the following elements when it comes to gaining insight:
Quantifiability
As powerful as it is, status and progress cannot be measured or traced back to revenue growth. As a result, the flow side is often seen as 'too fluffy'.
Focus on the long term
It takes a long time on the flow side to see results. Think in years rather than months. So you miss the thrill of finishing a project or improving a result.
Flow is based on emotions . You won't find many leaders who have studied for that.
As a result, 95% of the focus goes to the brains side. I am convinced that every company can make more profit on the flow side than on the brains side. The greatest strength of every leader is his team. If denmark telegram data you know how to use your people well, you can wipe out the competition.
Flow over brains
Your competition is in exactly the same situation. They are also smart, have a good education and have hired top people. Information is now often freely accessible, so they also have access to the latest innovations and theories. The profit you can make here is therefore marginal.
Also read: Customer-centric entrepreneurship in 2020: the vision of CX leaders
If you look at it from the other side, they too have problems. They are plagued by internal politics, confusion and other nonsense that distracts from the core. That makes the potential on the flow side enormous.
This is how your organization becomes successful
Create a healthy balance of focus between brains and flow. 50/50 would be ideal, but it is more realistic to maintain a 70-30 ratio. In this case, you focus 70% of the time on daily operations and the focus is on executing the step-by-step plan below for the remaining 30% of the time. I recommend using the theories of Patrick Lencioni as a guideline to achieve success within a team.