The importance of having quality followers on social networks
Posted: Tue Dec 17, 2024 3:40 am
While at the beginning of the social media boom , the goal of every company was to get as many followers as possible, today it is more than proven that quality always counts over quantity when it comes to building and managing a community. The ideal scenario is a scenario in which a balance is maintained between the growth of the number of followers and their rate of interaction with your posts.
But let's start at the beginning, what are considered quality followers on social networks?
What are quality followers on social networks?
These are people who are interested in the asia cell phone number list activity or field of action of a brand, company or institution, and who demonstrate this by interacting with the content published on their social networks , whether with likes , comments, retweets , participation in raffles, clicks on links or video views.
In short, we can define them as those profiles that are active, that help you spread your brand's messages and, consequently, achieve your goals and objectives.
Why are they so important to our community?
If the only thing that mattered in the social media world were numbers, success would be as easy as increasing your number of followers by spending money on them. But nothing could be further from the truth: buying followers is never a good idea . Fans that you get through payment will hardly interact with your profiles, and could even cause you to be penalized, since many of them tend to be fake profiles. In fact, Twitter has been in the news in recent weeks for having eliminated millions of inactive accounts in its fight against spam and bots , which has caused personalities such as Justin Bieber, Taylor Swift, Lady Gaga or Katy Perry to lose more than 2 million followers each.
But let's start at the beginning, what are considered quality followers on social networks?
What are quality followers on social networks?
These are people who are interested in the asia cell phone number list activity or field of action of a brand, company or institution, and who demonstrate this by interacting with the content published on their social networks , whether with likes , comments, retweets , participation in raffles, clicks on links or video views.
In short, we can define them as those profiles that are active, that help you spread your brand's messages and, consequently, achieve your goals and objectives.
Why are they so important to our community?
If the only thing that mattered in the social media world were numbers, success would be as easy as increasing your number of followers by spending money on them. But nothing could be further from the truth: buying followers is never a good idea . Fans that you get through payment will hardly interact with your profiles, and could even cause you to be penalized, since many of them tend to be fake profiles. In fact, Twitter has been in the news in recent weeks for having eliminated millions of inactive accounts in its fight against spam and bots , which has caused personalities such as Justin Bieber, Taylor Swift, Lady Gaga or Katy Perry to lose more than 2 million followers each.