we still current and relevant?
Posted: Tue Dec 17, 2024 4:07 am
brand takes on this role, it becomes a partner instead of a commercial face.
Add value for the customer, employees and society. It is a matter of adding authentic value for the customer, employee and society. If you do that well, then as a company you are also of value to the shareholder. In the past, this was the other way around.
Use the corporate brand. As mentioned earlier, the consumer sees through your talk. They want to know your reputation and especially whether the bosses are any good.
Success breeds success. Success has an attraction. Make sure you radiate that you are doing well. But don't overdo it, because then you will be exposed.
So marketing still serves as a source of inspiration. Be an inspiration to everyone, both customers and employees. And ask yourself again and again:
ow do we ensure rapid brand awareness? How do india telegram data we add class and elegance to our brand? A proven method is the Dutch celebrity, or if you want to go international, the celebrity endorser ! Nowadays we also have the influencer. A special celebrity who comes across as your friend, credible and therefore generates more sympathy. But what if that celebrity gets involved in a scandal? Will you suffer damage as a brand? And what if you are not a brand but an artist? Or if you do not represent a brand, but a movement?
A few personal brands to illustrate
When golfer Tiger Woods was accused of cheating, the world fell over him. Woods' sponsorship contract with Nike remained intact. Presumably because they saw no link between his private circumstances and top-level sport. And this while Accenture immediately ended the collaboration: cheating and accounting may not be linked. It is said to have cost Tiger Woods' sponsors between 5 and 12 billion dollars !
Before his cheating, Woods had an estimated annual income of $100 million from sponsorships , leaving him with only $20 million from Nike. For Lance Armstrong, the damage was even greater. His massive deception and central role not only ended his athletic career and business, but also his role as founder of the Lance Armstrong Foundation (LAF) and Livestrong movement. In order to save LAF and Livestrong, he had to step down from all involvement.
Add value for the customer, employees and society. It is a matter of adding authentic value for the customer, employee and society. If you do that well, then as a company you are also of value to the shareholder. In the past, this was the other way around.
Use the corporate brand. As mentioned earlier, the consumer sees through your talk. They want to know your reputation and especially whether the bosses are any good.
Success breeds success. Success has an attraction. Make sure you radiate that you are doing well. But don't overdo it, because then you will be exposed.
So marketing still serves as a source of inspiration. Be an inspiration to everyone, both customers and employees. And ask yourself again and again:
ow do we ensure rapid brand awareness? How do india telegram data we add class and elegance to our brand? A proven method is the Dutch celebrity, or if you want to go international, the celebrity endorser ! Nowadays we also have the influencer. A special celebrity who comes across as your friend, credible and therefore generates more sympathy. But what if that celebrity gets involved in a scandal? Will you suffer damage as a brand? And what if you are not a brand but an artist? Or if you do not represent a brand, but a movement?
A few personal brands to illustrate
When golfer Tiger Woods was accused of cheating, the world fell over him. Woods' sponsorship contract with Nike remained intact. Presumably because they saw no link between his private circumstances and top-level sport. And this while Accenture immediately ended the collaboration: cheating and accounting may not be linked. It is said to have cost Tiger Woods' sponsors between 5 and 12 billion dollars !
Before his cheating, Woods had an estimated annual income of $100 million from sponsorships , leaving him with only $20 million from Nike. For Lance Armstrong, the damage was even greater. His massive deception and central role not only ended his athletic career and business, but also his role as founder of the Lance Armstrong Foundation (LAF) and Livestrong movement. In order to save LAF and Livestrong, he had to step down from all involvement.