27. Run A/B tests
During high-stakes events like Black oman mobile number details Friday, even small improvements in conversion rates can lead to significant increases in sales.
A/B testing provides a systematic way to identify the most effective elements of your campaign, from the wording of a headline to the color of a call-to-action (CTA) button.
Key areas to consider for A/B testing:
Landing pages
Email subject lines
Call-to-action buttons
Popups
Discounts
For example, Crown & Paw ran an A/B test on the headline of their landing page during a major campaign. They tested different value propositions to see which one would resonate best with their audience.
The winning headline led to a 16% increase in orders, demonstrating the power of A/B testing in driving significant improvements in conversion rates.
Crown & Paw website A/B test
Another example comes from Obvi. They tested their popup with and without a countdown timer, and the popup with the countdown timer increased their conversion rate by 7.97%.
Obvi A/B testing example for popups
28. Promote sustainable practices
In today’s increasingly eco-conscious world, many Black Friday customers are looking for brands that prioritize sustainability.
