1 in 5 online sales is generated through email marketing
Posted: Tue Dec 03, 2024 10:55 am
Come on, we can't guarantee it 100%, but it is feasible to tell you that email marketing will generate a return on investment. Email marketing has long been considered a tool where income is almost guaranteed, even more so when there is eCommerce involved.
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It's not pretty, but it knows how to conquer
Email marketing, for sales and loyalty
Leveraging email marketing to generate ROI
It's not pretty, but it knows how to conquer
To help validate this statement, we found a recent study haiti business email list developed by Custora's E-Commerce . In it, Custora's marketing director, Kevin Young, highlights that although "email is not an attractive tool, it is effective."
Thus, through newsletters for sending discounts and promotions, we can find that email marketing is the medium that generates up to 20% of online sales according to the study.
This is in stark contrast to other tools, such as social media, where only 2% of online sales are from this type of media (of course, anyone would think otherwise since networks like Facebook, Instagram or Pinterest are highly visual media).
Email marketing, for sales and loyalty
In many cases, email marketing is the ideal way to build customer loyalty. With email marketing, brands have an unbeatable opportunity to take users through a comprehensive browsing and purchasing experience.
What we would have previously thought was non-targeting through email marketing is now a reality. Many brands are already running contests, surveys and activations through email marketing.
And of course, the result is even better when combined with other tools that lead to conversation, such as SMS marketing or tools like WhatsApp.
Leveraging email marketing to generate ROI
That said, we believe that not taking advantage of the potential of email marketing would be a waste. You have in your hands (or, on your keyboard) the ability to generate attraction, loyalty and return on investment.
Customer Service & Email Marketing, a successful alliance
If you're going for it, we want to close this post by sharing 3 steps that you shouldn't overlook when creating newsletters:
Segment your audience well . Whether your brand is a product or service, the key will always be segmentation.
Be clear on the subject line . Stating “what we are talking about” from the start will greatly increase your openings (and hopefully, clicks and conversions).
Analyze timing (i.e. “momentum”). On certain dates, it is natural for users to expect campaigns in their emails (Christmas, Valentine’s Day, etc.). However, you have to know when and how to do it. A newsletter is not as effective on a Saturday night as it is on a Monday morning.
Post Content
It's not pretty, but it knows how to conquer
Email marketing, for sales and loyalty
Leveraging email marketing to generate ROI
It's not pretty, but it knows how to conquer
To help validate this statement, we found a recent study haiti business email list developed by Custora's E-Commerce . In it, Custora's marketing director, Kevin Young, highlights that although "email is not an attractive tool, it is effective."
Thus, through newsletters for sending discounts and promotions, we can find that email marketing is the medium that generates up to 20% of online sales according to the study.
This is in stark contrast to other tools, such as social media, where only 2% of online sales are from this type of media (of course, anyone would think otherwise since networks like Facebook, Instagram or Pinterest are highly visual media).
Email marketing, for sales and loyalty
In many cases, email marketing is the ideal way to build customer loyalty. With email marketing, brands have an unbeatable opportunity to take users through a comprehensive browsing and purchasing experience.
What we would have previously thought was non-targeting through email marketing is now a reality. Many brands are already running contests, surveys and activations through email marketing.
And of course, the result is even better when combined with other tools that lead to conversation, such as SMS marketing or tools like WhatsApp.
Leveraging email marketing to generate ROI
That said, we believe that not taking advantage of the potential of email marketing would be a waste. You have in your hands (or, on your keyboard) the ability to generate attraction, loyalty and return on investment.
Customer Service & Email Marketing, a successful alliance
If you're going for it, we want to close this post by sharing 3 steps that you shouldn't overlook when creating newsletters:
Segment your audience well . Whether your brand is a product or service, the key will always be segmentation.
Be clear on the subject line . Stating “what we are talking about” from the start will greatly increase your openings (and hopefully, clicks and conversions).
Analyze timing (i.e. “momentum”). On certain dates, it is natural for users to expect campaigns in their emails (Christmas, Valentine’s Day, etc.). However, you have to know when and how to do it. A newsletter is not as effective on a Saturday night as it is on a Monday morning.