To do this, you need a certain idea, a concept that you will broadcast in all your communities. It will run like a red thread through all your posts and creatives.
After this, the content development stage begins: content plan and rubricator, photo shooting, video shooting, editing, post-production (processing, color correction, sound overlay). You will then promote, stimulate, distribute and show this content on social networks to reach the audience you need. This is already one of the final steps - promotion.
After the content and advertising campaign have business & consumer email List been created, collaborations with bloggers have been conducted, and placement has been made, it is necessary to understand whether everything has been successful. Were the goals set at the first — strategic — stage achieved? Was the plan fulfilled? It is necessary to analyze this, look at all the statistical data, the KPIs achieved, and make further decisions. Is it necessary to adjust something or can we continue in the same spirit?
This is a repeating cycle: each time at the strategic stage, based on the analysis of the situation, certain decisions are made, a plan is written down and implemented, and the results are analyzed.
It is important to understand: you do not need to write a strategy for a week or two, try to analyze one or two posts and immediately make new decisions. Usually, strategies are developed for at least a quarter (at least a month). There are situational strategies, timed to an information occasion.
Setting goals
