Define your objectives, determine what you want cell phone number database to measure (e.g., brand awareness, perception, loyalty, etc.), and set clear goals for scoring.
Design your survey and pick out feedback tools. This stage involves creating survey questions and distributing these surveys via email, social media, or your website.
Implement social media analytics by choosing the right tools (Sprout Social, Hootsuite, Facebook Insights, Google Analytics, or others) and track such key metrics as engagement rates, mentions, reach, or sentiment analysis. Review the data regularly to understand trends, issues, or areas that need your attention.
Conduct market research by identifying the target audience with the demographics and psychographics of your ideal customer, gathering secondary data from reports and studies in reputable sources, and conducting primary research. If you need firsthand data, utilizing such methods as focus groups, in-depth interviews, and field studies will be quite helpful.
Calculate your NPS received from surveys. You can do that by categorizing the responses into Promoters (9-10), Passives (7-8), and Detractors (0-6), and then subtract the percentage of Detractors from the percentage of Promoters to get to your NPS score.
Compile and analyze the data by aggregating it, considering trends and patterns, and then, identifying strengths and weaknesses.
Report and act on findings. Summarize your findings in a comprehensive report, share it with your team and stakeholders, develop an action plan, and implement changes.
