Do you have longer videos that you publish on YouTube ? Are you looking for a way to take one video and use it on multiple platforms?
This strategy will make it easier to produce video content and will result in more content that you can use anywhere.
We are now approaching an era where video seems to be cell phone number list the dominant way users communicate on social media. So if video is not already part of your marketing strategy, now is the time to consider it.
Audience needs are changing and our attention spans seem to be getting shorter and shorter, and people also tend to consume information in different ways. Additionally, video itself is an SEO strategy, and SEO content is very important to the overall marketing strategy.
The strategy we want to suggest you consider is focused on creating long-form video content for YouTube and then repurposing it as short-form content for other social channels like LinkedIn, TikTok, VKontakte, Odnoklassniki. With the aforementioned reduction in user attention, it may seem counterintuitive to want to make long-form videos too. However, if your long-form videos are engaging, users will spend more time with your brand, which will have a significant impact on your promotions.
If you show your video to your audience for 20 minutes, you have plenty of time to showcase yourself and your products, create a strong connection, and build awareness. With shorter content, viewers won’t have the same opportunity to get to know you intimately. Ultimately, you should create both long-form and short-form content.
The benefit of converting a long video into a short one is that it increases your brand awareness, grabs the attention of people who might not otherwise know who you are, and gets more bang for your buck from a single piece of content.
Of course, the success of this strategy will largely depend on the content, quality of the content, and preferences of the target audience. Therefore, you should experiment with different content formats until you find what works best for promoting a particular project.
