How to gain new newsletter subscribers
Posted: Wed Dec 04, 2024 3:10 am
What company doesn't want to attract new newsletter subscribers? Through this communication channel and a well-defined Digital Marketing strategy, the results achieved with customers and potential consumers of a given product can be very satisfactory.
But what needs to be done to engage those who visit a website or blog to register an email? You will find the answer to this question in the content below. Read and start applying our tips to your marketing emails and boost your business!
Content
Highlight the newsletter
Make a CTA in the text
Ask for simple data
Innovate in the call to subscribe to the newsletter
Create an exit popup on your blog
Beware of distractions
Use plugins to get new newsletter subscribers
Take advantage of the time spent shopping in physical stores
Promote the newsletter on social media
Highlight the newsletter
To get more and more readers to subscribe to your newsletter, it is essential that the option to sign up is visible. To do this, create an eye-catching button and place it on both the website homepage and the blog page.
If your business is an e-commerce, avoid the famous mistake of leaving the subscriber form at the bottom of the footer! Many people don't scroll all the way to the end of the website, so they won't even see your form. The ideal is to position the newsletter form close to the main banner on the home page, just above or just below it. Also try to activate the capture form on your product detail pages and category pages, in a highly visible place (not in the footer).
Carry out tests to see which color attracts the most attention, change the text and also carry out tests with registration banners in different parts of the website to identify which option will give the best results.
Make a CTA in the text
At the end of each blog post, create a CTA (Call-To-Action) inviting the reader to subscribe to the newsletter.
Develop a text that shows him that other similar and relevant topics will be covered in other posts and that, when he leaves his email address, the material of interest will be directed to his inbox.
Ask for simple data
To get new subscribers to your newsletter, don't make it complicated to fill out the information. Ask for simple information, such as the subscriber's email address and name.
As for more complete data, such as those related to profession, company, telephone number, age, among others, leave it for a landing page to capture or ask later, by email.
And, if your newsletter contains information on usa business fax list several different topics, it is also worth asking subscribers which topics they are most interested in. This way, messages can be targeted, making the channel even more functional.
Innovate in the call to subscribe to the newsletter
Instead of leaving the call “Subscribe to our newsletter”, make a different one, to encourage the reader to leave their details.
Create a message that demonstrates exclusivity and relevance, and that is direct. For example, if your blog is about sales, leave the newsletter button with the message “I want to learn how to sell more and better” or “Receive innovative ideas in your inbox and increase your sales”.
Create an exit popup on your blog
Some marketing automation tools can detect when a reader is leaving a blog. This same feature is used to create an exit pop-up, inviting the user to subscribe to the newsletter.
Since the user has already finished reading the information they were looking for and is about to close the tab on your website, this message will grab the reader's attention without sounding like an intrusion.
Beware of distractions
If your current strategy is to get new subscribers to your newsletter, any other material that might distract the reader should be eliminated.
When there are too many distractions and too many options for action, the reader of a given page may become confused and not do exactly the activity you want them to do.
Therefore, don't flood the reader with banners, CTAs, images and messages: focus on capturing the user's email.
Use plugins to get new newsletter subscribers
When a reader is willing to leave a comment on your blog, they are showing great engagement. And there is no better time to ask them to subscribe to a newsletter than now.
To do this, there are WordPress plugins that allow you to insert a subscription box in the blog's comment spaces. Using the AWeber Web Form Widget , you can turn the commenter into a lead while writing their message.
Another very interesting plugin is Yoast Comment Hacks , which identifies commenters who are leaving a message for the first time and, after commenting, directs them to a new page, which can be used to encourage them to subscribe to a newsletter.
Take advantage of the time spent shopping in physical stores
Subscribing to a newsletter doesn't have to be done online. If you have a physical store, instruct your sales staff to ask for the customer's email address when they make a purchase and ask for their permission to send messages.
To encourage them to accept the proposal, offer discounts, exclusive offers, tips, among other messages of interest.
Don't forget to mark these contacts as coming from the store to later measure the level of email capture in physical stores.
Promote the newsletter on social media
Facebook, Twitter, Instagram… Regardless of the social networks used by your business, take advantage of them all to encourage visitors to sign up for your newsletter.
On a Fanpage, for example, you can create a “Sign Up” button, which will ask for your email address. Another action that can also be done on Facebook is to pin a post to the top of the page, making the same invitation to readers.
On Instagram, you can leave an image with the registration link in the profile description and biography, for example.
It is important to note that no content should be sent to a customer or potential consumer's email inbox without their authorization. Any action taken without this precaution increases the chances of them unsubscribing and of your business's image being viewed negatively.
Now that you’ve learned how to engage and attract new subscribers to your newsletter, we couldn’t help but invite you to subscribe to ours, of course! Leave your email and receive other relevant tips like this in your inbox.
But what needs to be done to engage those who visit a website or blog to register an email? You will find the answer to this question in the content below. Read and start applying our tips to your marketing emails and boost your business!
Content
Highlight the newsletter
Make a CTA in the text
Ask for simple data
Innovate in the call to subscribe to the newsletter
Create an exit popup on your blog
Beware of distractions
Use plugins to get new newsletter subscribers
Take advantage of the time spent shopping in physical stores
Promote the newsletter on social media
Highlight the newsletter
To get more and more readers to subscribe to your newsletter, it is essential that the option to sign up is visible. To do this, create an eye-catching button and place it on both the website homepage and the blog page.
If your business is an e-commerce, avoid the famous mistake of leaving the subscriber form at the bottom of the footer! Many people don't scroll all the way to the end of the website, so they won't even see your form. The ideal is to position the newsletter form close to the main banner on the home page, just above or just below it. Also try to activate the capture form on your product detail pages and category pages, in a highly visible place (not in the footer).
Carry out tests to see which color attracts the most attention, change the text and also carry out tests with registration banners in different parts of the website to identify which option will give the best results.
Make a CTA in the text
At the end of each blog post, create a CTA (Call-To-Action) inviting the reader to subscribe to the newsletter.
Develop a text that shows him that other similar and relevant topics will be covered in other posts and that, when he leaves his email address, the material of interest will be directed to his inbox.
Ask for simple data
To get new subscribers to your newsletter, don't make it complicated to fill out the information. Ask for simple information, such as the subscriber's email address and name.
As for more complete data, such as those related to profession, company, telephone number, age, among others, leave it for a landing page to capture or ask later, by email.
And, if your newsletter contains information on usa business fax list several different topics, it is also worth asking subscribers which topics they are most interested in. This way, messages can be targeted, making the channel even more functional.
Innovate in the call to subscribe to the newsletter
Instead of leaving the call “Subscribe to our newsletter”, make a different one, to encourage the reader to leave their details.
Create a message that demonstrates exclusivity and relevance, and that is direct. For example, if your blog is about sales, leave the newsletter button with the message “I want to learn how to sell more and better” or “Receive innovative ideas in your inbox and increase your sales”.
Create an exit popup on your blog
Some marketing automation tools can detect when a reader is leaving a blog. This same feature is used to create an exit pop-up, inviting the user to subscribe to the newsletter.
Since the user has already finished reading the information they were looking for and is about to close the tab on your website, this message will grab the reader's attention without sounding like an intrusion.
Beware of distractions
If your current strategy is to get new subscribers to your newsletter, any other material that might distract the reader should be eliminated.
When there are too many distractions and too many options for action, the reader of a given page may become confused and not do exactly the activity you want them to do.
Therefore, don't flood the reader with banners, CTAs, images and messages: focus on capturing the user's email.
Use plugins to get new newsletter subscribers
When a reader is willing to leave a comment on your blog, they are showing great engagement. And there is no better time to ask them to subscribe to a newsletter than now.
To do this, there are WordPress plugins that allow you to insert a subscription box in the blog's comment spaces. Using the AWeber Web Form Widget , you can turn the commenter into a lead while writing their message.
Another very interesting plugin is Yoast Comment Hacks , which identifies commenters who are leaving a message for the first time and, after commenting, directs them to a new page, which can be used to encourage them to subscribe to a newsletter.
Take advantage of the time spent shopping in physical stores
Subscribing to a newsletter doesn't have to be done online. If you have a physical store, instruct your sales staff to ask for the customer's email address when they make a purchase and ask for their permission to send messages.
To encourage them to accept the proposal, offer discounts, exclusive offers, tips, among other messages of interest.
Don't forget to mark these contacts as coming from the store to later measure the level of email capture in physical stores.
Promote the newsletter on social media
Facebook, Twitter, Instagram… Regardless of the social networks used by your business, take advantage of them all to encourage visitors to sign up for your newsletter.
On a Fanpage, for example, you can create a “Sign Up” button, which will ask for your email address. Another action that can also be done on Facebook is to pin a post to the top of the page, making the same invitation to readers.
On Instagram, you can leave an image with the registration link in the profile description and biography, for example.
It is important to note that no content should be sent to a customer or potential consumer's email inbox without their authorization. Any action taken without this precaution increases the chances of them unsubscribing and of your business's image being viewed negatively.
Now that you’ve learned how to engage and attract new subscribers to your newsletter, we couldn’t help but invite you to subscribe to ours, of course! Leave your email and receive other relevant tips like this in your inbox.