It is obvious that Google , as a major IT company, cannot be left behind on this path . In addition to having its digital assistant, Google Now , it has innovated and opted to take things further, now integrating its own SMS alert system, which we would call Google SMS .
What Google SMS is about
This new feature within Google is focused on helping all online shoppers find deals during peak shopping seasons (for example, it was launched with the Christmas season in 2015, as a first test phase).
The Google SMS service was discovered a few months ago on transportation email list unofficial Google blog called Google Operating System . As is usual with many of its products and services, Google does not promote or launch macro-launches except in some cases, so this blog was the one that noticed the new option in the ads focused on Black Friday 2015 in the US.
This type of ad is based on a subscription button to a certain term or offer , but unlike doing it by email, you do it through your mobile number. Although it seems like an extremely simple option, this Google SMS service can offer a lot to digital marketing and online commerce.
Are you already using SMS marketing? We show you Google SMS
Here’s how it works: If you search for a general term like “good end discounts” on your phone, you’ll see an option that lets you subscribe to SMS alerts from a Google ad.
The power of SMS marketing
If you're not using SMS for marketing in your business, you're missing out on a very effective channel for generating and retaining customers (in fact, the power of SMS Marketing is something every business needs to consider).
Email Marketing and SMS Marketing: two combinable techniques
That is why Google SMS not only offers a powerful SMS marketing service, but also brings to the table a new perspective of how consumers can use their mobile to find discounts, also using a system
This Google SMS feature began to be tested during the “holiday” season , the most suggestive thing is that Google recognizes the potential of this new method, in which they will add how users buy, explore and make transactions on mobile devices.
