How to use autoresponders in email marketing
Posted: Wed Dec 04, 2024 3:11 am
In the world of digital marketing, the dynamism of change is astonishing. Many professionals who are migrating to the online world have questions, especially regarding technology: how to use autoresponders efficiently in email marketing , for example, is a frequent question.
The use of autoresponders in email marketing is not something new. In fact, in digital marketing, this is one of the oldest resources. However, even today, it has proven to be highly efficient — and shows no signs of retiring any time soon.
As you can easily see from the name, an autoresponder is a feature that allows you to automatically send emails based on one or more “triggers”.
The scope of this article, therefore, is to provide a practical approach to help you understand the use of autoresponders in email marketing. We will also show you how this tool, if implemented well, can become a great channel for building relationships with your customers.
Content
After all, why do email marketing?
How to use autoresponders in email marketing?
1. Personalized recommendation emails
2. Sending welcome emails
3. Happy Birthday Emails
What are the main benefits of using autoresponders?
1. Increased engagement
2. Improved deliverability
3. Increase in Conversion Rate
How do I start using autoresponders in my email marketing?
After all, why do email marketing?
Proof that email marketing is more alive than ever uk business fax list can be seen in a statistical study by the Radicati Group , California: in 2014, the average number of emails sent per day worldwide was 196.3 billion, of which 108.7 billion were email marketing messages (more than 55% of the total). And the forecast is that this statistic will continue to grow between 6 and 7% each year.
If these numbers weren't convincing enough, then take this one: a good email marketing campaign can generate up to 40 times more conversions than actions on Facebook and Twitter combined (the two largest social networks in the world)!
Email marketing is a powerful strategy that can be even better when we use autoresponders. Come with us to find out how to do this!
How to use autoresponders in email marketing?
Autoresponder is a feature, normally available in the best email marketing tools on the market, that helps your company to do email marketing effectively, automatically and simply.
See below 3 incredible ways to use autoresponders in email marketing:
1. Personalized recommendation emails
Imagine that you send out your email campaigns and, with each one, people obviously click on different links. A very powerful way to generate engagement with these people through autoresponders is to activate an automatic email that is sent to each person who clicks on a certain link, usually talking only about what the person clicked on.
Example: if your business is an e-commerce, you can activate an automatic sending to all people who clicked on a product link, presenting this product in a more personalized email focused on overcoming objections to making the purchase.
You can also send recommendation emails to encourage repeat purchases. Assuming that some of your customers always buy the same product every X months, why not send an automatic email every so often reminding them about that product or also talking about other options that might meet their needs? This usually works very well in e-commerce!
2. Sending welcome emails
When someone signs up as a subscriber or customer on your website, they are beginning a relationship with your brand. Therefore, this is the time to focus on showing your essence, who your company is, what problems it solves, in short, why it exists!
And there’s no better way to do this than by sending out a few automated welcome emails, in a well-planned and structured flow. Consider, for example, asking questions about each person’s preferences throughout this flow, so that you can gradually get to know these people and segment your list. This segmentation, based on the responses of the customers themselves, will be of great value to your business in the future.
3. Happy Birthday Emails
Everyone likes to feel special and remembered on their birthday, right? Autoresponders are great for this! Imagine the engagement you will generate by sending automatic emails with a message congratulating each of your customers exactly on their birthday. This is really VERY powerful for engagement, after all, it is a highly personalized email sent on one of the happiest days of the year for each of us.
What are the main benefits of using autoresponders?
Since autoresponders are “super generators” of interactions between your brand and your audience, we have a series of benefits when using them. See below the main ones:
1. Increased engagement
This is perhaps the biggest benefit of all. When we talk about engagement, we are talking about how connected the people on your list are to you and what you offer. With the high level of personalization that autoresponders allow, you will naturally have a lot of people opening and clicking on your emails. This is easily measurable within your email marketing tool that manages the autoresponders.
It is from this increase in engagement that you will be able to increase your sales or at least traffic to your website.
2. Improved deliverability
With a higher level of interaction with your messages, providers will perceive this as something positive, and therefore will increase your sender reputation , which will consequently mean an increase in message delivery to the inbox. Yes, even if you didn't seek this directly, you will be able to improve inbox delivery by enabling the use of autoresponders!
3. Increase in Conversion Rate
Personalized campaigns sent automatically usually achieve a much higher conversion rate than broadcast campaigns (those standard campaigns that are sent to your entire list).
In the case of e-commerces that use autoresponders here at Mailbiz, it is common to see a conversion rate 200% above the general average and, in some cases, there is an increase of more than 400% in the conversion rate.
In other words, if your business needs to convert more, whether by generating more downloads of rich material or more purchases, the use of autoresponders is essential.
How do I start using autoresponders in my email marketing?
The use of autoresponders in email marketing is not something new. In fact, in digital marketing, this is one of the oldest resources. However, even today, it has proven to be highly efficient — and shows no signs of retiring any time soon.
As you can easily see from the name, an autoresponder is a feature that allows you to automatically send emails based on one or more “triggers”.
The scope of this article, therefore, is to provide a practical approach to help you understand the use of autoresponders in email marketing. We will also show you how this tool, if implemented well, can become a great channel for building relationships with your customers.
Content
After all, why do email marketing?
How to use autoresponders in email marketing?
1. Personalized recommendation emails
2. Sending welcome emails
3. Happy Birthday Emails
What are the main benefits of using autoresponders?
1. Increased engagement
2. Improved deliverability
3. Increase in Conversion Rate
How do I start using autoresponders in my email marketing?
After all, why do email marketing?
Proof that email marketing is more alive than ever uk business fax list can be seen in a statistical study by the Radicati Group , California: in 2014, the average number of emails sent per day worldwide was 196.3 billion, of which 108.7 billion were email marketing messages (more than 55% of the total). And the forecast is that this statistic will continue to grow between 6 and 7% each year.
If these numbers weren't convincing enough, then take this one: a good email marketing campaign can generate up to 40 times more conversions than actions on Facebook and Twitter combined (the two largest social networks in the world)!
Email marketing is a powerful strategy that can be even better when we use autoresponders. Come with us to find out how to do this!
How to use autoresponders in email marketing?
Autoresponder is a feature, normally available in the best email marketing tools on the market, that helps your company to do email marketing effectively, automatically and simply.
See below 3 incredible ways to use autoresponders in email marketing:
1. Personalized recommendation emails
Imagine that you send out your email campaigns and, with each one, people obviously click on different links. A very powerful way to generate engagement with these people through autoresponders is to activate an automatic email that is sent to each person who clicks on a certain link, usually talking only about what the person clicked on.
Example: if your business is an e-commerce, you can activate an automatic sending to all people who clicked on a product link, presenting this product in a more personalized email focused on overcoming objections to making the purchase.
You can also send recommendation emails to encourage repeat purchases. Assuming that some of your customers always buy the same product every X months, why not send an automatic email every so often reminding them about that product or also talking about other options that might meet their needs? This usually works very well in e-commerce!
2. Sending welcome emails
When someone signs up as a subscriber or customer on your website, they are beginning a relationship with your brand. Therefore, this is the time to focus on showing your essence, who your company is, what problems it solves, in short, why it exists!
And there’s no better way to do this than by sending out a few automated welcome emails, in a well-planned and structured flow. Consider, for example, asking questions about each person’s preferences throughout this flow, so that you can gradually get to know these people and segment your list. This segmentation, based on the responses of the customers themselves, will be of great value to your business in the future.
3. Happy Birthday Emails
Everyone likes to feel special and remembered on their birthday, right? Autoresponders are great for this! Imagine the engagement you will generate by sending automatic emails with a message congratulating each of your customers exactly on their birthday. This is really VERY powerful for engagement, after all, it is a highly personalized email sent on one of the happiest days of the year for each of us.
What are the main benefits of using autoresponders?
Since autoresponders are “super generators” of interactions between your brand and your audience, we have a series of benefits when using them. See below the main ones:
1. Increased engagement
This is perhaps the biggest benefit of all. When we talk about engagement, we are talking about how connected the people on your list are to you and what you offer. With the high level of personalization that autoresponders allow, you will naturally have a lot of people opening and clicking on your emails. This is easily measurable within your email marketing tool that manages the autoresponders.
It is from this increase in engagement that you will be able to increase your sales or at least traffic to your website.
2. Improved deliverability
With a higher level of interaction with your messages, providers will perceive this as something positive, and therefore will increase your sender reputation , which will consequently mean an increase in message delivery to the inbox. Yes, even if you didn't seek this directly, you will be able to improve inbox delivery by enabling the use of autoresponders!
3. Increase in Conversion Rate
Personalized campaigns sent automatically usually achieve a much higher conversion rate than broadcast campaigns (those standard campaigns that are sent to your entire list).
In the case of e-commerces that use autoresponders here at Mailbiz, it is common to see a conversion rate 200% above the general average and, in some cases, there is an increase of more than 400% in the conversion rate.
In other words, if your business needs to convert more, whether by generating more downloads of rich material or more purchases, the use of autoresponders is essential.
How do I start using autoresponders in my email marketing?