Email marketing is one of the most powerful channels for delivering conversions and strengthening your brand. You can implement personalized communication and target the right offers to the right audience, significantly increasing your chances of success.
However, for your campaigns to be successful, your emails need to be opened and, most importantly, clicked on. When your message appears in your audience's inbox, it needs to be interesting enough to motivate them to open and click on it.
Here are the five best tips for increasing your email marketing click-through rate:
Content
1. Get the subject right
2. Produce quality content
3. Don't forget about mobile
4. Personalize your content
5. Be data-driven
1. Get the subject right
For someone to click on an email, they first need to open it, right? The subject line is the first element of the message that your audience sees. Therefore, it is crucial to whether or not the message is opened.
Use language that resonates with your audience and implement a strong persuasion strategy to win that opening. There is no right or wrong here: you should follow what resonates with your audience. And don’t forget to do A/B testing frequently to maximize openings!
2. Produce quality content
The best possible material varies from audience to audience, so you need to carefully analyze the preferences of your brand's audience to get it right. What does your audience really want to receive?
By improving the quality of your campaigns, generating australia business fax list content that people want to read and share, you will naturally increase your email marketing click-through rate.
3. Don't forget about mobile
Mobile devices account for more than half of internet access in Brazil. Therefore, it makes no sense to develop your email marketing primarily for computers and then think about mobile .
Make sure your content displays correctly on any device by implementing a responsive design if possible. If you can’t use a responsive layout, create a template that is at least small-screen friendly.
TIP: Consult your email marketing tool on this subject. Many of them – including us – have ready-made templates that are mobile-friendly!
4. Personalize your content
Who says you need to send the same message to your entire contact list?
Segment your base into smaller parts based on interests, products they usually buy, date of last purchase or demographic data and start sending different messages to each group.
This will maximize your potential for success, as people will receive personalized content based on their characteristics. Don't forget to enable automations, such as sending happy birthday messages and welcome emails. All of this creates greater engagement, and we can see this in the increase in click-through rates.
5. Be data-driven
Every initiative in your planning must include time dedicated to measuring and analyzing your metrics.
By spotting certain patterns, you can see which types of strategies are more successful than others. By focusing on the right ideas, your chances of increasing your email marketing click-through rate improve substantially.
Produce periodic reports to track your progress over time.
The click rate in email marketing is one of the most important factors in your strategy, as it is crucial for the visibility of your content and, consequently, your brand.
Take these tips into consideration to ensure that your mailings perform well and are able to further strengthen your brand and direct more people to your products.
