Analyze your backlink profile
Posted: Tue Dec 17, 2024 5:07 am
To understand how your backlinks are impacting your site’s rankings, pay attention to the link metrics that are most relevant to your business goals . Not all metrics will help you accurately track the success of your campaign, but they are important for understanding your backlink profile.
Authority Score
In the Semrush suite of tools, Authority Score is free russian number for whatsapp the metric we use to measure a domain or web page’s overall quality and SEO performance.
The score is based on many industry metrics that represent the trustworthiness and authority of a site , such as Domain Authority. It can be read as the overall quality of a domain or web page.
In the example below, we can see through our Backlink Audit that we are gaining quite a few backlinks from referring domains with low authority scores:
img-semblog
You can find this score in many of Semrush's tools, including Backlink Analytics , Backlink Audit , or the Link Building Tool .
There is no hard and fast rule for a good authority score, so try to earn backlinks from sites with scores that match other domains in your website's niche .
Highly competitive niches and websites see higher average authority scores, while low-profile niches or websites will have lower average authority scores.
Niche relevance
Check if you are earning backlinks from other websites in your niche. These are websites with a similar focus, area of expertise, and audience as yours.
First, you can use these sites to better compare your profile scores . Not all scores are created equal, in fact; more competitive sites will likely earn more competitive scores. That’s why it’s important to focus on sites that are most relevant to your site.
Niche sites are also more likely to exchange backlinks or add your site to a high traffic page on their website.
Remember: you want backlinks from sites that are as high quality as possible, so you can gain more traffic to your site and increase your domain authority.
Earning backlinks from websites that are not in your niche will not increase your rankings, and may even get you a penalty from Google and other search engines.
Use the Backlink Analyzer tool to examine the backlink profiles of websites in your niche before reaching out to them. Enter the site's domain into the tool's input box and select Analyze :
img-semblog
The tool returns the domain's backlink profile, including its authority score, number of referring domains, and total backlinks:
img-semblog
To manually review each backlink, select the Backlinks tab in the toolbar:
Authority Score
In the Semrush suite of tools, Authority Score is free russian number for whatsapp the metric we use to measure a domain or web page’s overall quality and SEO performance.
The score is based on many industry metrics that represent the trustworthiness and authority of a site , such as Domain Authority. It can be read as the overall quality of a domain or web page.
In the example below, we can see through our Backlink Audit that we are gaining quite a few backlinks from referring domains with low authority scores:
img-semblog
You can find this score in many of Semrush's tools, including Backlink Analytics , Backlink Audit , or the Link Building Tool .
There is no hard and fast rule for a good authority score, so try to earn backlinks from sites with scores that match other domains in your website's niche .
Highly competitive niches and websites see higher average authority scores, while low-profile niches or websites will have lower average authority scores.
Niche relevance
Check if you are earning backlinks from other websites in your niche. These are websites with a similar focus, area of expertise, and audience as yours.
First, you can use these sites to better compare your profile scores . Not all scores are created equal, in fact; more competitive sites will likely earn more competitive scores. That’s why it’s important to focus on sites that are most relevant to your site.
Niche sites are also more likely to exchange backlinks or add your site to a high traffic page on their website.
Remember: you want backlinks from sites that are as high quality as possible, so you can gain more traffic to your site and increase your domain authority.
Earning backlinks from websites that are not in your niche will not increase your rankings, and may even get you a penalty from Google and other search engines.
Use the Backlink Analyzer tool to examine the backlink profiles of websites in your niche before reaching out to them. Enter the site's domain into the tool's input box and select Analyze :
img-semblog
The tool returns the domain's backlink profile, including its authority score, number of referring domains, and total backlinks:
img-semblog
To manually review each backlink, select the Backlinks tab in the toolbar: