Email marketing vs. Spam: what's the difference between them?
Posted: Wed Dec 04, 2024 3:16 am
Email marketing is a strategy that uses email as a direct marketing tool, allowing companies to contact their customers without the influence of any intermediary.
These emails are used to publicize promotions, news and even relevant content to a list of contacts who have shown interest in participating in your newsletter, authorizing the receipt of messages.
It is one of the most traditional digital marketing strategies, 40 times more efficient for customer acquisition than Facebook and Twitter, according to research carried out by McKinsey & Company .
But despite its popularity and the results that email marketing can generate for your company, many marketing professionals are afraid to invest in this strategy, associating it with the practice of Spam.
So, check out the post we prepared and understand the difference between email marketing and Spam.
Content
What is Spam?
How to avoid spam and build an efficient email marketing strategy?
1. Don't buy email lists
2. Allow your customer to easily remove their name from the list
3. Be careful with the frequency of sending
What is Spam?
Spam is a practice that consists of sending emails to as many contacts as possible, even if these contacts have not allowed these messages to be sent.
It is a practice that can harm the success of any email marketing strategy, increasing the chances of your company being reported to email servers. In addition, Spam is a strategy that has a very low conversion rate , especially when compared to a properly constructed email marketing strategy.
This happens because by sending spam your company will impact several customers who are not interested in your products and services, and who will not even open your messages.
This will affect your return on germany business fax list investment, as your company will have to send a very large number of messages to reach your ideal customer.
How to avoid spam and build an efficient email marketing strategy?
To prevent your email marketing strategy from being considered spam, you must take the following precautions:
1. Don't buy email lists
One of the most common practices in companies that do not know the difference between email marketing and spam is the purchase of email lists, which have several registered contacts.
Instead of doing this, the best thing to do is invite your website visitors to spontaneously participate in your newsletter, offering them exclusive benefits. This way, you can increase your contact list naturally , without it being considered spam.
2. Allow your customer to easily remove their name from the list
Another practice you should carry out so that your email marketing strategy is not confused with Spam is offering your customer the possibility to unsubscribe whenever they feel necessary.
This can be done by offering a link where they can easily unsubscribe. And don't even think about ignoring your customer's request, as this could give the impression that your company has deceived them.
And to reduce your unsubscribe rate, one option is to make it clear to the customer what benefits they will lose by requesting to be unsubscribed, which can help make them change their mind.
3. Be careful with the frequency of sending
Many companies send multiple messages to their customers, filling up their inboxes before the user even has a chance to read them. Although this may seem like a good idea, it is also considered spam and can be detrimental to the success of your strategy.
To avoid this problem, the ideal is to make it clear to your customer, from the moment they sign up for your newsletter, how often your messages will be sent, to avoid them feeling surprised by the number of messages sent.
Also invest in carrying out tests that help you identify the ideal sending frequency for your business. By taking these precautions, you will be able to create an efficient email marketing strategy, avoiding being confused with spam.
Now that you know the difference between email marketing and spam, learn how to integrate email marketing with Facebook to achieve better results for your organization.
These emails are used to publicize promotions, news and even relevant content to a list of contacts who have shown interest in participating in your newsletter, authorizing the receipt of messages.
It is one of the most traditional digital marketing strategies, 40 times more efficient for customer acquisition than Facebook and Twitter, according to research carried out by McKinsey & Company .
But despite its popularity and the results that email marketing can generate for your company, many marketing professionals are afraid to invest in this strategy, associating it with the practice of Spam.
So, check out the post we prepared and understand the difference between email marketing and Spam.
Content
What is Spam?
How to avoid spam and build an efficient email marketing strategy?
1. Don't buy email lists
2. Allow your customer to easily remove their name from the list
3. Be careful with the frequency of sending
What is Spam?
Spam is a practice that consists of sending emails to as many contacts as possible, even if these contacts have not allowed these messages to be sent.
It is a practice that can harm the success of any email marketing strategy, increasing the chances of your company being reported to email servers. In addition, Spam is a strategy that has a very low conversion rate , especially when compared to a properly constructed email marketing strategy.
This happens because by sending spam your company will impact several customers who are not interested in your products and services, and who will not even open your messages.
This will affect your return on germany business fax list investment, as your company will have to send a very large number of messages to reach your ideal customer.
How to avoid spam and build an efficient email marketing strategy?
To prevent your email marketing strategy from being considered spam, you must take the following precautions:
1. Don't buy email lists
One of the most common practices in companies that do not know the difference between email marketing and spam is the purchase of email lists, which have several registered contacts.
Instead of doing this, the best thing to do is invite your website visitors to spontaneously participate in your newsletter, offering them exclusive benefits. This way, you can increase your contact list naturally , without it being considered spam.
2. Allow your customer to easily remove their name from the list
Another practice you should carry out so that your email marketing strategy is not confused with Spam is offering your customer the possibility to unsubscribe whenever they feel necessary.
This can be done by offering a link where they can easily unsubscribe. And don't even think about ignoring your customer's request, as this could give the impression that your company has deceived them.
And to reduce your unsubscribe rate, one option is to make it clear to the customer what benefits they will lose by requesting to be unsubscribed, which can help make them change their mind.
3. Be careful with the frequency of sending
Many companies send multiple messages to their customers, filling up their inboxes before the user even has a chance to read them. Although this may seem like a good idea, it is also considered spam and can be detrimental to the success of your strategy.
To avoid this problem, the ideal is to make it clear to your customer, from the moment they sign up for your newsletter, how often your messages will be sent, to avoid them feeling surprised by the number of messages sent.
Also invest in carrying out tests that help you identify the ideal sending frequency for your business. By taking these precautions, you will be able to create an efficient email marketing strategy, avoiding being confused with spam.
Now that you know the difference between email marketing and spam, learn how to integrate email marketing with Facebook to achieve better results for your organization.