Email Marketing Platform: How to Explain Its Importance to Customers
Posted: Wed Dec 04, 2024 3:17 am
With the advent and popularization of the internet, the way we communicate and interact with other people has undergone enormous transformations, also generating consequences for the way we do business. Several companies that provide digital services, especially advertising and marketing agencies, have started to pay increasing attention to the way their clients and partners work and the tools they use, in order to ensure their own performance and credibility in the market.
Thus, in recent years, several startups and applications have emerged and revolutionized the contemporary world: Whatsapp, Netflix, Uber are some examples among the many innovative resources that have come to simplify our daily lives, becoming true successes.
And why would this be any different with digital marketing, right? After all, innovations in this field have also revolutionized and modernized campaigns and customer relationships. Thus, television advertisements, pop-ups, sound cars, among other resources used for a long time, are falling into disuse.
In this context, email marketing appears as an indispensable tool for companies, representing the achievement of excellent results. With it, it is possible to build customer loyalty and increase sales conversions , which has led more and more companies to bet on it to boost their business.
But how do you explain to your client the importance of an email marketing platform? How do you demonstrate the advantages and importance of having an efficient and effective platform for building relationships with your audience? Keep reading this post and find out!
Content
Operation
Objectives
Advantages
Resources
Email marketing platform
Responsibility for choosing the platform
Choosing the most suitable option
Explaining the importance of using the platform to your customers
Operation
Email marketing is used to send large or small volumes of emails at once. It is an excellent way to attract and create a closer relationship with your customers and leads.
Using a platform, it is possible to send emails automatically, faster and more efficiently than common programs, such as Outlook, for example.
Objectives
The main goal of investing in an email marketing platform is to attract more traffic to your website, which makes this functionality ideal for the e-commerce sector . Of course, simply using email sending software will not guarantee that your website will become more attractive.
In addition, it is necessary to produce relevant content regularly, providing contacts with important and meaningful information. This will increase customer engagement with your company.
In the case of e-commerce marketing, content singapore business fax list production must be carried out based on customer monitoring, knowing which products they like most and which ones they need at that exact moment.
With this information, you can use email marketing to run promotions and attract customers to your website. This will increase the chances of them buying what they need, and they will also be able to purchase other products, making greater investments in the online store .
After a certain amount of time in the relationship and certifying the quality of the products, this contact can become a loyal customer, which is highly beneficial for the business.
Advantages
By choosing to manage the entire email list through an email marketing platform, an e-commerce will have access to numerous advantages, such as:
reach more people by delivering emails to the inbox (preventing them from being recognized as spam and/or going straight to the trash);
save time with integrations and automations by enabling the creation of automatic campaign flows, letting the system work alone;
sell more with the help of experts, through educational materials and the best market practices, with incredible results proven by the companies that adopted them;
analyze click rates, email capture and other indicators;
ensure that the entire server infrastructure and monitoring of the company's reputation is the responsibility of the email marketing sending platform.
Resources
In addition to the advantages of using an email marketing platform for e-commerce marketing and other sectors, these companies must be shown the resources available and how their features can simplify the email sending process.
A/B testing, for example, is a very interesting resource in this regard. It allows companies to make adjustments to their strategies as they learn more about their audience’s preferences, maximizing results. And as already mentioned, knowing which products customers like the most and what they want to buy at that exact moment can be crucial to the success of the business.
This way, you will be able to speak to the right people at the right time. This is another very useful feature offered by several platforms. Some email marketing tools even allow users to personalize messages based on the occurrence of certain events (such as page openings and clicks), or based on registration information (birthday, for example).
It is also important to remember that anything that is not measured cannot be managed or improved. With this information in mind, keep in mind that the use of reports is extremely important for any sector of a company, including digital marketing. In other words, it is essential to use a platform that provides reports, facilitating the understanding of campaigns and analyzing the most important metrics .
Email marketing platform
Now you know what you need to show your customer, the main information and benefits of using an email marketing platform. That said, the functionality, main objectives, advantages and resources that come with the software will be essential to attract and retain new leads.
However, a question may arise: which platform to choose?
Responsibility for choosing the platform
Your clients probably don't have extensive knowledge about digital marketing and email marketing, and they may even need a glossary to communicate with you. Therefore, they will ask your agency to handle the entire process of choosing the platform, so that they only have to learn how to use and handle the software.
Choosing the most suitable option
It is worth remembering that there are several options on the market, each with its own specificities and characteristics. Therefore, it is essential to choose the option that best suits the reality and sector of activity of your clients.
There are platforms designed for online stores and ERP/CRM systems, for example. This type of software has numerous features, such as those listed above. It is important to note that choosing the right platform will be essential for the reliability and credibility of your agency in the market.
If you suggest an option that has few resources, high costs and low financial returns, your customers will be extremely dissatisfied, directly impacting your relationship with them and potentially even tarnishing your company's image in the market.
Explaining the importance of using the platform to your customers
Finally, explaining to your clients the importance and advantages of using an email marketing platform can be extremely beneficial for your agency. In addition to improving relationships, the platform will significantly increase the base of leads and loyal customers, also increasing the revenue of the e-commerce in question.
Thus, in recent years, several startups and applications have emerged and revolutionized the contemporary world: Whatsapp, Netflix, Uber are some examples among the many innovative resources that have come to simplify our daily lives, becoming true successes.
And why would this be any different with digital marketing, right? After all, innovations in this field have also revolutionized and modernized campaigns and customer relationships. Thus, television advertisements, pop-ups, sound cars, among other resources used for a long time, are falling into disuse.
In this context, email marketing appears as an indispensable tool for companies, representing the achievement of excellent results. With it, it is possible to build customer loyalty and increase sales conversions , which has led more and more companies to bet on it to boost their business.
But how do you explain to your client the importance of an email marketing platform? How do you demonstrate the advantages and importance of having an efficient and effective platform for building relationships with your audience? Keep reading this post and find out!
Content
Operation
Objectives
Advantages
Resources
Email marketing platform
Responsibility for choosing the platform
Choosing the most suitable option
Explaining the importance of using the platform to your customers
Operation
Email marketing is used to send large or small volumes of emails at once. It is an excellent way to attract and create a closer relationship with your customers and leads.
Using a platform, it is possible to send emails automatically, faster and more efficiently than common programs, such as Outlook, for example.
Objectives
The main goal of investing in an email marketing platform is to attract more traffic to your website, which makes this functionality ideal for the e-commerce sector . Of course, simply using email sending software will not guarantee that your website will become more attractive.
In addition, it is necessary to produce relevant content regularly, providing contacts with important and meaningful information. This will increase customer engagement with your company.
In the case of e-commerce marketing, content singapore business fax list production must be carried out based on customer monitoring, knowing which products they like most and which ones they need at that exact moment.
With this information, you can use email marketing to run promotions and attract customers to your website. This will increase the chances of them buying what they need, and they will also be able to purchase other products, making greater investments in the online store .
After a certain amount of time in the relationship and certifying the quality of the products, this contact can become a loyal customer, which is highly beneficial for the business.
Advantages
By choosing to manage the entire email list through an email marketing platform, an e-commerce will have access to numerous advantages, such as:
reach more people by delivering emails to the inbox (preventing them from being recognized as spam and/or going straight to the trash);
save time with integrations and automations by enabling the creation of automatic campaign flows, letting the system work alone;
sell more with the help of experts, through educational materials and the best market practices, with incredible results proven by the companies that adopted them;
analyze click rates, email capture and other indicators;
ensure that the entire server infrastructure and monitoring of the company's reputation is the responsibility of the email marketing sending platform.
Resources
In addition to the advantages of using an email marketing platform for e-commerce marketing and other sectors, these companies must be shown the resources available and how their features can simplify the email sending process.
A/B testing, for example, is a very interesting resource in this regard. It allows companies to make adjustments to their strategies as they learn more about their audience’s preferences, maximizing results. And as already mentioned, knowing which products customers like the most and what they want to buy at that exact moment can be crucial to the success of the business.
This way, you will be able to speak to the right people at the right time. This is another very useful feature offered by several platforms. Some email marketing tools even allow users to personalize messages based on the occurrence of certain events (such as page openings and clicks), or based on registration information (birthday, for example).
It is also important to remember that anything that is not measured cannot be managed or improved. With this information in mind, keep in mind that the use of reports is extremely important for any sector of a company, including digital marketing. In other words, it is essential to use a platform that provides reports, facilitating the understanding of campaigns and analyzing the most important metrics .
Email marketing platform
Now you know what you need to show your customer, the main information and benefits of using an email marketing platform. That said, the functionality, main objectives, advantages and resources that come with the software will be essential to attract and retain new leads.
However, a question may arise: which platform to choose?
Responsibility for choosing the platform
Your clients probably don't have extensive knowledge about digital marketing and email marketing, and they may even need a glossary to communicate with you. Therefore, they will ask your agency to handle the entire process of choosing the platform, so that they only have to learn how to use and handle the software.
Choosing the most suitable option
It is worth remembering that there are several options on the market, each with its own specificities and characteristics. Therefore, it is essential to choose the option that best suits the reality and sector of activity of your clients.
There are platforms designed for online stores and ERP/CRM systems, for example. This type of software has numerous features, such as those listed above. It is important to note that choosing the right platform will be essential for the reliability and credibility of your agency in the market.
If you suggest an option that has few resources, high costs and low financial returns, your customers will be extremely dissatisfied, directly impacting your relationship with them and potentially even tarnishing your company's image in the market.
Explaining the importance of using the platform to your customers
Finally, explaining to your clients the importance and advantages of using an email marketing platform can be extremely beneficial for your agency. In addition to improving relationships, the platform will significantly increase the base of leads and loyal customers, also increasing the revenue of the e-commerce in question.