Executing Innovation is a section in the book with practical examples and tips on actually creating innovation. In particular, many lessons on experiments and how to approach this. Of course with great examples: did you know that James Dyson made no less than 5,127 prototypes of the
The book concludes with innovation pioneers. Many well-known and lesser-known people pass by in various lessons. Desmond Tutu, Jeff Bezos and Shigeru Miyamoto, what have they learned from the experiences and how does this contribute to your innovation approach?
The book is very easy to read and highlights important innovation challenges in snackable content . A short description of a situation or anecdote are often the starting point of a lesson. Add to that the fact that Gijs has searched for good examples, lists and questions that you can ask when you find yourself in such a situation. By making the subjects poland telegram data tangible with examples, the information is understandable and easy to consume.
Helpful tips
The book is full of useful tips and suggestions. Without giving away the essence of the book, you can read, among other things, whether you should have a specific department that is only focused on innovation. How to actually put together an innovation team, what an innovation manager should be able to do and how to prevent the failure of an innovation project. The lessons are short and powerful and, as the book title suggests, provide inspiration. I found the last theme in particular very strong because it goes beyond the standard innovation stories of Apple & Google.
A meaningful book for you?
Inspiration for Innovation is a nice book if you want to know more about innovation, the pitfalls of innovation and are curious about success stories. If you are already actively involved in innovation and are looking for more depth, then I think you will not get your revenge with this. Fortunately, that is not the approach of the book. Nevertheless, this book should not be missing on the desk of an innovation manager.
