Soft bounces and hard bounces: what they are and how to identify them
Posted: Wed Dec 04, 2024 3:17 am
One of the main benefits of digital marketing is the ability to measure every aspect of your campaign with high precision. This way, you can be sure that you are reaching your target audience and know if you need to make adjustments to your strategy.
To always have good results, you need to know the austria business fax list main indicators that indicate the success or failure of your initiatives. By monitoring these numbers, you can find the strategies that need to be intensified or improved.
When sending email marketing messages, it is essential to keep an eye on two very important metrics: soft bounce and hard bounce. Although they are different, both mean that the email did not reach the recipient. What differentiates them is precisely the reason for the delivery failure. Find out more below:
Content
What is soft bounce?
What is hard bounce?
How to identify soft bounce and hard bounce?
What is soft bounce?
A soft bounce usually means a temporary reason for an email not being delivered. It is not permanent, so the recipient may receive the content the next time they send it. Still, it is an important indicator that helps detect the real audience of a send.
In most cases, a soft bounce occurs when the recipient's inbox is full, the server is down and unable to process the message, or the message size exceeds the allowed limits.
When making an analogy with the offline world, it is the equivalent of a person not being found at home when a visitor arrives. In this case, there is the possibility of success if you try again on another occasion.
What is hard bounce?
Unlike a soft bounce, a hard bounce indicates a permanent reason for an email's failure to deliver. In most email delivery systems, addresses that suffer from a hard bounce are automatically removed from the list, since there is no way to deliver them.
A hard bounce occurs in the following cases: the recipient's email was not found, the domain does not exist, or the destination server blocked the receipt of emails for some reason.
Following the same analogy as before, a hard bounce is the equivalent of you going to visit a friend and discovering that he or she has moved away. Therefore, there is no point in insisting on going to that house anymore, since he or she is no longer there.
How to identify soft bounce and hard bounce?
Keeping a close eye on the results of your email marketing campaigns is essential to ensuring that your strategy is working. But don’t stop there! You need to monitor the right metrics and interpret them appropriately to make smarter decisions about your planning.
The main email marketing systems are able to measure the number of soft bounces and hard bounces, making them visible in their reports. From there, you have a thermometer that represents how accessible the audience on your contact list is . If the number of bounces is too high, it means that your content is not being delivered to a large part of the audience.
Make it a habit to measure the results of your marketing initiatives to make sure you’re achieving your goals. These numbers can help you identify both positive opportunities and flaws that need to be addressed, so don’t give up on this.
Do you have any questions regarding soft bounce or hard bounce? Then use the comments field to ask your question!
Want to do more with your email marketing? Check out our Practical Email Marketing Guide: download it here .
To always have good results, you need to know the austria business fax list main indicators that indicate the success or failure of your initiatives. By monitoring these numbers, you can find the strategies that need to be intensified or improved.
When sending email marketing messages, it is essential to keep an eye on two very important metrics: soft bounce and hard bounce. Although they are different, both mean that the email did not reach the recipient. What differentiates them is precisely the reason for the delivery failure. Find out more below:
Content
What is soft bounce?
What is hard bounce?
How to identify soft bounce and hard bounce?
What is soft bounce?
A soft bounce usually means a temporary reason for an email not being delivered. It is not permanent, so the recipient may receive the content the next time they send it. Still, it is an important indicator that helps detect the real audience of a send.
In most cases, a soft bounce occurs when the recipient's inbox is full, the server is down and unable to process the message, or the message size exceeds the allowed limits.
When making an analogy with the offline world, it is the equivalent of a person not being found at home when a visitor arrives. In this case, there is the possibility of success if you try again on another occasion.
What is hard bounce?
Unlike a soft bounce, a hard bounce indicates a permanent reason for an email's failure to deliver. In most email delivery systems, addresses that suffer from a hard bounce are automatically removed from the list, since there is no way to deliver them.
A hard bounce occurs in the following cases: the recipient's email was not found, the domain does not exist, or the destination server blocked the receipt of emails for some reason.
Following the same analogy as before, a hard bounce is the equivalent of you going to visit a friend and discovering that he or she has moved away. Therefore, there is no point in insisting on going to that house anymore, since he or she is no longer there.
How to identify soft bounce and hard bounce?
Keeping a close eye on the results of your email marketing campaigns is essential to ensuring that your strategy is working. But don’t stop there! You need to monitor the right metrics and interpret them appropriately to make smarter decisions about your planning.
The main email marketing systems are able to measure the number of soft bounces and hard bounces, making them visible in their reports. From there, you have a thermometer that represents how accessible the audience on your contact list is . If the number of bounces is too high, it means that your content is not being delivered to a large part of the audience.
Make it a habit to measure the results of your marketing initiatives to make sure you’re achieving your goals. These numbers can help you identify both positive opportunities and flaws that need to be addressed, so don’t give up on this.
Do you have any questions regarding soft bounce or hard bounce? Then use the comments field to ask your question!
Want to do more with your email marketing? Check out our Practical Email Marketing Guide: download it here .