4 Steps to Fix a Broken Digital Marketing Cycle
Posted: Tue Dec 17, 2024 5:22 am
Today's brands put a lot of effort into being creative when planning and executing their marketing and sales strategies. Marketing departments invest their time and talent in creating a balance between their positioning strategies and their strategies focused primarily on sales.
But from time to time the balance is upset and marketing efforts are diverted from sales efforts, resulting in the impact not being able to be measured quantitatively.
What to do when a digital marketing cycle breaks down like this? It consumer mobile number database needs to be reconnected to sales efforts.
To this end, we recommend that you follow these 4 steps that have worked and reported good results in many companies in different industries:
Step 1: Reconnect marketing goals with sales goals
We know that the key to success is joining forces to achieve a better result, but why is this so complicated in the case of marketing and sales? Often because these two departments compete with each other, instead of joining forces.
The best way to change this is to make each department responsible for its contribution to the task of increasing the company's sales: marketing for increasing the number of qualified leads they deliver and sales for closing as many of those leads as possible.
Step 2: Establish mechanisms to measure the results of all strategies
Every marketing or sales campaign, event or activity should have its own tracking URL in order to determine the results it has in terms of lead generation and sales. We know it's a complicated process, but it's worth it.
The price of not doing this is that you simply won't know if your leads came from your advertising campaigns or from your social media. Make it a habit to do this task and the reward will be that you can continue investing more time and budget in the activities that are working and discard those that are not yielding results quickly.
But from time to time the balance is upset and marketing efforts are diverted from sales efforts, resulting in the impact not being able to be measured quantitatively.
What to do when a digital marketing cycle breaks down like this? It consumer mobile number database needs to be reconnected to sales efforts.
To this end, we recommend that you follow these 4 steps that have worked and reported good results in many companies in different industries:
Step 1: Reconnect marketing goals with sales goals
We know that the key to success is joining forces to achieve a better result, but why is this so complicated in the case of marketing and sales? Often because these two departments compete with each other, instead of joining forces.
The best way to change this is to make each department responsible for its contribution to the task of increasing the company's sales: marketing for increasing the number of qualified leads they deliver and sales for closing as many of those leads as possible.
Step 2: Establish mechanisms to measure the results of all strategies
Every marketing or sales campaign, event or activity should have its own tracking URL in order to determine the results it has in terms of lead generation and sales. We know it's a complicated process, but it's worth it.
The price of not doing this is that you simply won't know if your leads came from your advertising campaigns or from your social media. Make it a habit to do this task and the reward will be that you can continue investing more time and budget in the activities that are working and discard those that are not yielding results quickly.