As we have already presented in other articles on our website, digital marketing is undoubtedly a showcase of opportunities and for you to be able to seize and take advantage of all the opportunities that this area offers, you need dedication, understanding of your audience and how you will approach your offers.
Still talking about the offer, we can understand that it is through this aspect that sales occur. After all, there is no point in having the best product or service if the offer is not really attractive. One of the most effective ways to boost the value of your offer is through copywriting techniques. In other words, to assertively embark on digital marketing, it is important to know new horizons, such as copywriting. This article from Hotmart explains in detail the importance of creating offers using copywriting techniques .
You may be wondering: Okay, I understand that to get relevant results, it is important to go beyond what the market is already using. But I still want to know how long it takes to get results in digital marketing. And with that in mind, we decided to create this article so that you can have a level of understanding of the basic concepts about marketing and how long it takes on average for a new business to generate results. Let's delve a little deeper into this topic?
The importance of aligning expectations
The biggest mistake many beginners make is the lack of planning and also the lack of alignment of expectations — yes, this step is essential for you to build a solid brand in the market at the right time. We can understand time as the watershed. It is what will separate the wheat from the chaff in digital marketing.
Do you know anyone who set up an online business today and started selling on the same day? It is very rare for this to happen, of course there are some unusual cases, but generally speaking, it can take a while for a brand to gain relevance and notoriety in the internet world.
Aligning expectations means understanding that digital marketing is not a magic formula that will make your offerings visible overnight. You need to prepare the ground so that tomorrow you can start to bear good fruit. This step is essential so that you don't give up halfway. According to a survey by Sebrae and published in Valor Econômico , 29% of micro-businesses close after 5 years of existence. This is due to a lack of planning and also a failure to align expectations with the market scenario in which the entrepreneur will be inserted.
Given these numbers, it is essential to align expectations in advance, remembering that results may vary depending on several factors, such as market niche, competition and investment. The more information you have, the more chances you will have of sustaining yourself in the market.
Digital structure: the key to positioning yourself in the market
How long does it take to see results in digital marketing?
Photo: Unsplash – Christin Hume
Aligning expectations is just the beginning of successfully entering digital marketing . However, the greatest influencer of your future results will be your structure. Many beginners believe that social media, especially Instagram, will be enough to position themselves as an authority in digital media.
In addition to social media, it is important to consider other ways to structure yourself in the market. If you want to generate recurring sales and attract the right audience at the right time, it is essential to think of other ways to gain space on the internet.
Creating an effective website, search engine optimization (SEO) and well-defined content strategies are some of the options that will increase the recognition of your business in the medium and long term. Learn more about content marketing strategies .
The structuring process needs to be directly linked to your market expertise, your available budget, and also to understanding how your competition is positioning itself. It is important to understand that digital marketing requires continuous investment, whether in money or studies. The study part is essential and needs to be monitored frequently, since the market is constantly evolving. Therefore, do not settle for shallow and unfounded knowledge, always seek to go beyond the ordinary, be curious and put actions into practice on a recurring basis in your business.
How long does it take to see results in digital marketing?
How long does it take to see results in digital marketing?
Photo: Unsplash – Kaleidico
Now that you’re familiar with some of the basic italy business fax list principles of how to position yourself strategically in the online market, it’s time to understand how long it takes to see results in digital marketing. We’ve prepared some of the most relevant strategies in this segment and the average time each one takes to generate results.
It is always worth noting that the data presented here is only an estimate. Therefore, keep in mind that the time may be longer or shorter depending on your expertise, your available time and also your budget.
SEO : SEO is one of the most widely used strategies in digital marketing and is usually the one that yields the most effective results, since it reaches a range of more qualified customers. In general, SEO is a long-term strategy . Keep in mind that SEO can take 6 to 12 months (or even longer) to start seeing a consistent increase in your website's organic traffic. The main factor that will increase your website's notoriety will be the content and user experience present there. Therefore, always focus on providing valuable information and a great experience for your audience.
Social media : Understanding the role of social media means going beyond the practices most commonly used by your vast competition. To generate good results, you need to position yourself as an authority and demonstrate the real value of your product or service. Growth on social media can be faster when compared to SEO, for example, but it still takes time to build a solid presence. Typically, you will start to see measurable results after at least 3 months of posting and consistent engagement. Pinterest can be another solution that has been generating effective results for a range of budding entrepreneurs. Learn more about how to use Pinterest to make money .
Online advertising : You’ve probably heard the term “paid traffic,” right? Well, in general, this is also known as online advertising. This technique stands out for offering more immediate results , but its effectiveness and return on investment may take some time to optimize. In addition, it is important to make continuous adjustments to reach maximum potential. We can understand that with a good digital structure, you can see the first results in the first few weeks or even in 1 month with a solid and well-structured campaign.
Email marketing : Along with SEO strategies, email marketing is one of the most solid and productive strategies within digital marketing . This type of strategy aims to build your positioning in the market, in addition to building relationships with your audience. Initial results can take 3 to 5 months and tend to be modest, but they improve as you build a list of engaged contacts over time.
For those who are taking their first steps in the online market and are eager to find out how long it takes to see results in digital marketing, considering the strategies above will give you a more accurate idea of which path to follow. However, it is always important to consider new sources of generating traffic and recognition for your business. Therefore, it is essential to delve deeper into all the sectors that encompass positioning in the digital market and how to reach your right audience at the right time.
Do you know your competition?
In addition to understanding your potential customers, another key factor that will generate effective results for your business is understanding your competition. There is no point in trying to compete on price and become a cheaper brand in the market. Understanding your competition also means understanding the profiles of the consumers who shop there and, from there, creating effective strategies to highlight the values and real importance of your business.
You may be wondering: but how can I differentiate myself in the market without having a more in-depth knowledge of my competition? Is this possible? The answer is yes, it is possible. We have prepared some situations that can help you increase the notoriety of your business compared to your competition.
Market research : Market research is a fundamental step that should be carried out as part of your business plan. Before you even take action, it is essential to conduct more critical market research. This technique will help you identify gaps and unexplored opportunities . Learn more about the relevance of market research in the Sebrae article .
Unique Value Proposition (UVP) : Develop a clear and compelling UVP that highlights what makes your company unique. Being different and enhancing the user experience is a step that will permeate your brand in the long term. Always be critical and look for solutions that are truly effective for your audience.
Audience segmentation : Digital marketing stands out for its segmentation power. Therefore, it is essential to consider the process of segmenting your target audience. This strategy will allow you to direct your strategies with greater precision.
Continuous innovation : It is almost impossible to achieve recurring results without innovating. The market is always evolving, and those who are better prepared for innovation processes will have better results. Always be on the lookout for new ways to innovate and offer additional value to customers.
In addition to the points presented above, it is extremely important to maintain consistency and strategy over time. Remember that without consistency there is no effective digital marketing and communication strategy . Therefore, do not be discouraged if the initial results are modest. Everything is a growth process and you need to be properly prepared to keep up with the evolution of your business.
The customer matters, as does your product or service.
As we have seen so far, understanding how long it takes to see results in digital marketing goes beyond exact numbers. Selling every day and becoming a reference in the market requires continuous learning!
The customer is important, they are the basis for generating sales. However, your product or service is just as important as your audience. Generally speaking, there is no point in having the best strategy if your product or service is flawed. Therefore, in addition to delivering the best offer, always be aware that your product in question needs to positively transform your customer's experience.
Many entrepreneurs send us emails telling us that digital marketing is saturated and that there are no more possibilities to generate results. And in general, digital marketing is indeed saturated, but saturated with products and services that do not deliver what they actually promise. That's why you need to go further! You need to leave your audience wanting more.
Customer experience is the basis for staying in the market. After all, you don't want to close your doors in less than 5 years, do you? Therefore, know that your product or service is as valuable as your customer. Learn how to improve your customer experience according to the article by Rocket Content .
