If you feel overwhelmed by cold calling you're not alone
Posted: Tue Dec 17, 2024 5:56 am
No two calls are the same, making the experience exciting and sometimes terrifying.
This is exactly why we've put together 25 research-backed, easy-to-implement cold calling tips to help you every step of the way.
These tips cover four main areas of cold calling for salespeople: preparation and prospecting, the best time to make your cold calls, turning your calls into meetings, and sales techniques to follow when you're on the call.
What are cold calls?
Cold calling is a sales technique in which sales representatives call finance directors email lists potential customers they have never interacted with before in the hopes of getting them interested in their product or service.
Let’s face it, cold calling is hard. It’s incredibly difficult to call a stranger out of the blue, quickly engage them, and successfully pitch your product or service. And doing it consistently is even harder.
But if done right, cold calling can be extremely lucrative. Especially in the remote world of 2022.
Let's look at some expert tips on cold calling to help you pave the way and win more business next year.
Tip: Follow up quickly – Calling prospects right after they’ve opened your email can result in a 32% higher connection rate.
9 Ways to Prepare for Your Cold Call
Research, Research, Research
Researching your prospect should be a pre-call ritual. Your outreach strategy should always start with research.
By tracking key information about them, you can make valuable calls and keep their attention. Without research, you come across as selfish by showing zero investment in the person on the other end of the phone. Your prospects will appreciate the extra effort put into personalization and will be open to a better conversation.
Pre-call research also helps you enter the sales conversation with better insight and have a personalized message from the get-go.
Check their LinkedIn, company site, CRM (for possible previous engagements), social media, etc.
Write an outline of what you want to say
Write a quick cold calling script (30 seconds or less) that you can refer to on the phone. The idea is not to read this word for word, but to use it as a guide to help you communicate your message clearly and confidently.
In your cold calling script, you should effectively answer these questions:
Remember: the goal of a cold call isn't to introduce someone on the spot. You're just trying to get them to commit to a meeting at a later date.
This is exactly why we've put together 25 research-backed, easy-to-implement cold calling tips to help you every step of the way.
These tips cover four main areas of cold calling for salespeople: preparation and prospecting, the best time to make your cold calls, turning your calls into meetings, and sales techniques to follow when you're on the call.
What are cold calls?
Cold calling is a sales technique in which sales representatives call finance directors email lists potential customers they have never interacted with before in the hopes of getting them interested in their product or service.
Let’s face it, cold calling is hard. It’s incredibly difficult to call a stranger out of the blue, quickly engage them, and successfully pitch your product or service. And doing it consistently is even harder.
But if done right, cold calling can be extremely lucrative. Especially in the remote world of 2022.
Let's look at some expert tips on cold calling to help you pave the way and win more business next year.
Tip: Follow up quickly – Calling prospects right after they’ve opened your email can result in a 32% higher connection rate.
9 Ways to Prepare for Your Cold Call
Research, Research, Research
Researching your prospect should be a pre-call ritual. Your outreach strategy should always start with research.
By tracking key information about them, you can make valuable calls and keep their attention. Without research, you come across as selfish by showing zero investment in the person on the other end of the phone. Your prospects will appreciate the extra effort put into personalization and will be open to a better conversation.
Pre-call research also helps you enter the sales conversation with better insight and have a personalized message from the get-go.
Check their LinkedIn, company site, CRM (for possible previous engagements), social media, etc.
Write an outline of what you want to say
Write a quick cold calling script (30 seconds or less) that you can refer to on the phone. The idea is not to read this word for word, but to use it as a guide to help you communicate your message clearly and confidently.
In your cold calling script, you should effectively answer these questions:
Remember: the goal of a cold call isn't to introduce someone on the spot. You're just trying to get them to commit to a meeting at a later date.