How to sell on Black Friday? Check out 10 strategies for you to put into practice!
Posted: Wed Dec 04, 2024 3:25 am
The end of the year is approaching and many entrepreneurs are looking for strategies on how to sell on Black Friday . Of course, this period of the year is considered a significant driver for the sales of products and services. Celebrated close to Christmas, Black Friday has gained relevance in Brazil and has become a very important date for entrepreneurs and consumers.
Starting a business and selling every day can still be a difficult task. Many beginning entrepreneurs believe that being present on social media, for example, is the essential step towards successful sales. Generally speaking, this assumption is not wrong, however, it is always important to understand that in order to generate positive and lasting results, it is necessary to create a strategic plan and have a deeper understanding of your potential customer.
Of course, there is no ready-made recipe for generating good results online. We can mention digital marketing as an important element to highlight your brand in the market. But just like any other strategic plan, digital marketing requires consistency! In other words, there is no point in implementing a strategy and not following it over time.
But what does all this have to do with selling on Black Friday? You must be wondering, right? Well, that's what we'll cover in detail in this article. So, if you're looking to boost your sales during the hottest sales period of the year, it's time to consider the topics covered in this text.
The role of seasonal marketing
There's no point in just looking for solutions on how to sell on Black Friday without first understanding the role of seasonal marketing and its relevance when it comes to your target audience 's decision-making . Creating marketing strategies for a specific time of year needs to be outlined in your business plan, that's a fact!
We can understand that a seasonal marketing strategy plays a key role in the success of your business, especially when it comes to events like Black Friday. Seasonal marketing is based on the idea that different times of the year present unique opportunities and specific challenges that can be taken advantage of through targeted marketing campaigns.
Have you ever imagined Christmas without presents and shopping malls? It's almost impossible to think about this holiday without considering this emotional memory, right? Well, seasonal marketing directly impacts the emotions, desires and objections of your audience. Understanding these factors is a crucial step for any company that aims to increase its revenue. Learn more about the relevance of this marketing strategy in HubSpot 's article .
How to Align Seasonal Marketing with Your Business
how to sell on black friday
Photo: Unsplash – Markus Spiske
Another common question is how to take advantage of the main features of seasonal marketing and apply them directly to your business's communication plan. Yes, this task spain business fax list can be a bit complex at first, but you will soon understand that it is not rocket science.
Aligning customer expectations is a smart way to show your business’s commitment to your audience. So, by planning your campaigns in advance for seasonal events, you create a positive expectation for your consumers. From there, they start to look forward to your offers and promotions, which can generate anticipation and excitement around your brand.
Still speaking of expectations, this step is a key element for ensuring a more accurate return on your investment. In general, when the customer is well aligned with what they are buying, they are unlikely to give up on the purchase or even make returns after the unconditional deadline — yes, you always have to think about the best experience for your customer! Learn about the concept and understand how to improve the customer experience by following the tips in the Salesforce article .
Well-executed seasonal campaigns are not limited to offers and promotions. They can also create an emotional connection with consumers, showing that your brand understands their needs and values. For many experts in the field, the key to seasonal marketing is undoubtedly selling through the emotions of the end consumer. Linking the essence of your product or service to the emotions of your audience is always a determining factor in boosting your sales.
And to finish the concept of seasonal marketing, we cannot leave out the role of competition. Understanding your competition is also a fundamental part of understanding how to sell strategically on Black Friday. On seasonal dates, competition between companies often reaches its peak . Having a well-planned marketing strategy puts you in a more competitive position, allowing you to stand out in a saturated market and attract consumers' attention. This is what we will cover in the next topic.
How to sell on Black Friday? Check out 10 strategic tips!
how to sell on black friday
Photo: Unsplash – CardMapr
As we have seen, understanding the competition is also an important way for any type of business. In an increasingly competitive market, those who offer a good product, service, full service and, of course, excellent support will have significant results! The competition is there, it will always be there! However, you need to think differently, you need to look for something more to attract and retain the right audience, at the right time. We have prepared 10 creative tips for you to apply to your business during Black Friday. Let's check them out!
Offer progressive discounts : Instead of just a fixed discount, create a promotion that progressively increases the more customers spend. For example, “10% off $100, 20% off $200.”
Exclusive products : Create an exclusive line of products or limited editions specifically for Black Friday. This creates a sense of urgency and novelty. Exploring mental triggers in your favor is on the rise in Brazil and can be an additional weapon during Black Friday.
Complementary products : Create bundles of products that complement each other. For example, if you sell cameras, include a bundle with a camera, tripod, and bag at an attractive discount. Being creative is an essential task for any business!
Shopping Challenges : Host shopping challenges, such as “The first 10 customers to spend $500 will receive a special gift.” This encourages bigger, faster purchases.
Mystery Game : Offer a mystery game where customers can win prizes, additional discounts, or freebies when they make a Black Friday purchase.
Trade in used items : Encourage customers to trade in used items for discounts on new items during Black Friday. This can attract environmentally conscious consumers.
Live Events : Host live broadcasts on social media, showcasing products, answering questions, and offering exclusive discounts to those who watch.
Creative Countdown : Create a visually appealing Black Friday countdown on social media and your website. Update it daily with flash deals.
Social media : Encourage your audience to engage on social media. Create professional and attractive posts and explain that the purchase process can be completed via direct message to earn a bonus on the next purchase. Learn how to sell through Instagram direct message .
Social responsibility : Show that your company cares about social issues. For example, donate a portion of your Black Friday sales to a charity and get your customers involved in this cause. Remember: you need to find ways to stand out from the competition! And as we mentioned before, the competition will always be there, so think outside the box and implement actions that spark the interest of your audience.
These creative tips will not only help you grab consumers’ attention, but they will also create a unique Black Friday shopping experience. It is worth noting that consistency is also a fundamental element in traditional marketing and digital marketing strategies . Let’s understand this a little better?
The importance of consistency in the communication and marketing plan
As we saw earlier, there is no single strategy for how to sell on Black Friday. Putting ideas into practice in your business is what will generate results. However, we can never ignore the role of consistency within a strategic plan.
Have you ever imagined McDonald's appearing on television just once? That seems a little strange, doesn't it? The brand's branding is so consolidated that it's almost impossible to think of it in a single advertising piece.
Consistency is one of the cornerstones of any effective marketing and communication strategy . It refers to the practice of keeping messages, visual identity, and actions aligned over time, creating a cohesive and recognizable experience for customers. In the context of Black Friday and any other seasonal marketing strategy, consistency is vital! After all, you don’t want to only sell during Black Friday, do you? No company can survive in business by selling at just one time of the year.
Consistency in communication ensures that you stay present and relevant in your customers’ minds all year round, including Black Friday. In general, this means maintaining an ongoing dialogue through social media, emails, blog content, and other channels.
But how can you maintain strategic consistency? Is there a way to do this? The answer is yes, there is! Visual identity and branding, for example, are some of the elements that can never be disregarded, so if you want to become a brand that is synonymous with reference for your audience, it is essential to invest in the positioning of your brand. Learn more about what branding is and its importance in the Resultados Digitais article .
It’s worth noting that by maintaining regular and consistent communication with your customers, you’ll strengthen your relationship with them over time. This is especially important during Black Friday, as loyal customers are more likely to buy from you if they already have an established connection. In this case, you need to always be considering your sales in the long term.
During Black Friday, your marketing messages may focus on discounts and special offers. However, it is important that these messages are aligned with your brand’s key messages throughout the year. This is important so that you can have a detailed positioning on your concern for the customer. Show that you are not only looking to sell, but also understand your audience’s pain points. Being different is the basis for constant sales!
How to sell on Black Friday with digital marketing strategies?
how to sell on black friday
Photo: Unsplash – Ashkan Forouzani
With the topics covered so far, you will have good results on Black Friday as long as you put the concepts into practice. However, many entrepreneurs may also be wondering how to sell on Black Friday with digital marketing strategies. With this in mind, we have prepared some digital marketing tips that can be linked to the Black Friday period.
Paid advertising : Investing in paid advertising, such as Google Ads and social media ads, can significantly increase your brand's visibility during Black Friday.
Starting a business and selling every day can still be a difficult task. Many beginning entrepreneurs believe that being present on social media, for example, is the essential step towards successful sales. Generally speaking, this assumption is not wrong, however, it is always important to understand that in order to generate positive and lasting results, it is necessary to create a strategic plan and have a deeper understanding of your potential customer.
Of course, there is no ready-made recipe for generating good results online. We can mention digital marketing as an important element to highlight your brand in the market. But just like any other strategic plan, digital marketing requires consistency! In other words, there is no point in implementing a strategy and not following it over time.
But what does all this have to do with selling on Black Friday? You must be wondering, right? Well, that's what we'll cover in detail in this article. So, if you're looking to boost your sales during the hottest sales period of the year, it's time to consider the topics covered in this text.
The role of seasonal marketing
There's no point in just looking for solutions on how to sell on Black Friday without first understanding the role of seasonal marketing and its relevance when it comes to your target audience 's decision-making . Creating marketing strategies for a specific time of year needs to be outlined in your business plan, that's a fact!
We can understand that a seasonal marketing strategy plays a key role in the success of your business, especially when it comes to events like Black Friday. Seasonal marketing is based on the idea that different times of the year present unique opportunities and specific challenges that can be taken advantage of through targeted marketing campaigns.
Have you ever imagined Christmas without presents and shopping malls? It's almost impossible to think about this holiday without considering this emotional memory, right? Well, seasonal marketing directly impacts the emotions, desires and objections of your audience. Understanding these factors is a crucial step for any company that aims to increase its revenue. Learn more about the relevance of this marketing strategy in HubSpot 's article .
How to Align Seasonal Marketing with Your Business
how to sell on black friday
Photo: Unsplash – Markus Spiske
Another common question is how to take advantage of the main features of seasonal marketing and apply them directly to your business's communication plan. Yes, this task spain business fax list can be a bit complex at first, but you will soon understand that it is not rocket science.
Aligning customer expectations is a smart way to show your business’s commitment to your audience. So, by planning your campaigns in advance for seasonal events, you create a positive expectation for your consumers. From there, they start to look forward to your offers and promotions, which can generate anticipation and excitement around your brand.
Still speaking of expectations, this step is a key element for ensuring a more accurate return on your investment. In general, when the customer is well aligned with what they are buying, they are unlikely to give up on the purchase or even make returns after the unconditional deadline — yes, you always have to think about the best experience for your customer! Learn about the concept and understand how to improve the customer experience by following the tips in the Salesforce article .
Well-executed seasonal campaigns are not limited to offers and promotions. They can also create an emotional connection with consumers, showing that your brand understands their needs and values. For many experts in the field, the key to seasonal marketing is undoubtedly selling through the emotions of the end consumer. Linking the essence of your product or service to the emotions of your audience is always a determining factor in boosting your sales.
And to finish the concept of seasonal marketing, we cannot leave out the role of competition. Understanding your competition is also a fundamental part of understanding how to sell strategically on Black Friday. On seasonal dates, competition between companies often reaches its peak . Having a well-planned marketing strategy puts you in a more competitive position, allowing you to stand out in a saturated market and attract consumers' attention. This is what we will cover in the next topic.
How to sell on Black Friday? Check out 10 strategic tips!
how to sell on black friday
Photo: Unsplash – CardMapr
As we have seen, understanding the competition is also an important way for any type of business. In an increasingly competitive market, those who offer a good product, service, full service and, of course, excellent support will have significant results! The competition is there, it will always be there! However, you need to think differently, you need to look for something more to attract and retain the right audience, at the right time. We have prepared 10 creative tips for you to apply to your business during Black Friday. Let's check them out!
Offer progressive discounts : Instead of just a fixed discount, create a promotion that progressively increases the more customers spend. For example, “10% off $100, 20% off $200.”
Exclusive products : Create an exclusive line of products or limited editions specifically for Black Friday. This creates a sense of urgency and novelty. Exploring mental triggers in your favor is on the rise in Brazil and can be an additional weapon during Black Friday.
Complementary products : Create bundles of products that complement each other. For example, if you sell cameras, include a bundle with a camera, tripod, and bag at an attractive discount. Being creative is an essential task for any business!
Shopping Challenges : Host shopping challenges, such as “The first 10 customers to spend $500 will receive a special gift.” This encourages bigger, faster purchases.
Mystery Game : Offer a mystery game where customers can win prizes, additional discounts, or freebies when they make a Black Friday purchase.
Trade in used items : Encourage customers to trade in used items for discounts on new items during Black Friday. This can attract environmentally conscious consumers.
Live Events : Host live broadcasts on social media, showcasing products, answering questions, and offering exclusive discounts to those who watch.
Creative Countdown : Create a visually appealing Black Friday countdown on social media and your website. Update it daily with flash deals.
Social media : Encourage your audience to engage on social media. Create professional and attractive posts and explain that the purchase process can be completed via direct message to earn a bonus on the next purchase. Learn how to sell through Instagram direct message .
Social responsibility : Show that your company cares about social issues. For example, donate a portion of your Black Friday sales to a charity and get your customers involved in this cause. Remember: you need to find ways to stand out from the competition! And as we mentioned before, the competition will always be there, so think outside the box and implement actions that spark the interest of your audience.
These creative tips will not only help you grab consumers’ attention, but they will also create a unique Black Friday shopping experience. It is worth noting that consistency is also a fundamental element in traditional marketing and digital marketing strategies . Let’s understand this a little better?
The importance of consistency in the communication and marketing plan
As we saw earlier, there is no single strategy for how to sell on Black Friday. Putting ideas into practice in your business is what will generate results. However, we can never ignore the role of consistency within a strategic plan.
Have you ever imagined McDonald's appearing on television just once? That seems a little strange, doesn't it? The brand's branding is so consolidated that it's almost impossible to think of it in a single advertising piece.
Consistency is one of the cornerstones of any effective marketing and communication strategy . It refers to the practice of keeping messages, visual identity, and actions aligned over time, creating a cohesive and recognizable experience for customers. In the context of Black Friday and any other seasonal marketing strategy, consistency is vital! After all, you don’t want to only sell during Black Friday, do you? No company can survive in business by selling at just one time of the year.
Consistency in communication ensures that you stay present and relevant in your customers’ minds all year round, including Black Friday. In general, this means maintaining an ongoing dialogue through social media, emails, blog content, and other channels.
But how can you maintain strategic consistency? Is there a way to do this? The answer is yes, there is! Visual identity and branding, for example, are some of the elements that can never be disregarded, so if you want to become a brand that is synonymous with reference for your audience, it is essential to invest in the positioning of your brand. Learn more about what branding is and its importance in the Resultados Digitais article .
It’s worth noting that by maintaining regular and consistent communication with your customers, you’ll strengthen your relationship with them over time. This is especially important during Black Friday, as loyal customers are more likely to buy from you if they already have an established connection. In this case, you need to always be considering your sales in the long term.
During Black Friday, your marketing messages may focus on discounts and special offers. However, it is important that these messages are aligned with your brand’s key messages throughout the year. This is important so that you can have a detailed positioning on your concern for the customer. Show that you are not only looking to sell, but also understand your audience’s pain points. Being different is the basis for constant sales!
How to sell on Black Friday with digital marketing strategies?
how to sell on black friday
Photo: Unsplash – Ashkan Forouzani
With the topics covered so far, you will have good results on Black Friday as long as you put the concepts into practice. However, many entrepreneurs may also be wondering how to sell on Black Friday with digital marketing strategies. With this in mind, we have prepared some digital marketing tips that can be linked to the Black Friday period.
Paid advertising : Investing in paid advertising, such as Google Ads and social media ads, can significantly increase your brand's visibility during Black Friday.