Can Chatbots Boost Your B2B Sales?
Posted: Tue Dec 17, 2024 6:17 am
Chatbots are most often associated with customer support, but they’re also an excellent tool for boosting B2B sales.
With chatbots as part of your sales and account-based marketing strategies, you can engage customers with intelligent, context-relevant communications while offering basic query resolution. They’re also telegram number list great for collecting leads and accomplishing many front-desk tasks with ease.
Chatbots, Lead Generation, and Sales
As most sales and marketing leaders know, it takes multiple “touches” to engage potential buyers, with about 80% of sales being made between the fifth and twelfth contacts. These touches can include:
Phone calls
Face-to-face meetings
Social media messages
Voicemails
Digital and physical ads
Email marketing
Marketing teams traditionally rely on landing pages, lead capture forms, and follow-up attempts to connect with and convert prospects into sales. It’s a time-consuming technique that can leave a sales team feeling like it’s running in place.
If you want a faster, more efficient approach to connecting with, engaging, and selling to your customer base, look no further than chatbots, which are transforming how B2B organizations communicate with their customers.
Key B2B Chatbot Trends
A common misconception is that chatbots are best suited for B2C companies. But consider these statistics:
58% of B2B companies use chatbots, while only 42% of B2C websites have chatbots.
Nearly 40% of businesses use chatbots to make their websites more interactive.
Over 65% of businesses that have adopted chatbots are SaaS companies.
Results for B2B companies that use chatbots are impressive—with some businesses reporting up to 67% increased sales and a 55% chance of generating quality leads.
Here’s how they’re doing it.
With chatbots as part of your sales and account-based marketing strategies, you can engage customers with intelligent, context-relevant communications while offering basic query resolution. They’re also telegram number list great for collecting leads and accomplishing many front-desk tasks with ease.
Chatbots, Lead Generation, and Sales
As most sales and marketing leaders know, it takes multiple “touches” to engage potential buyers, with about 80% of sales being made between the fifth and twelfth contacts. These touches can include:
Phone calls
Face-to-face meetings
Social media messages
Voicemails
Digital and physical ads
Email marketing
Marketing teams traditionally rely on landing pages, lead capture forms, and follow-up attempts to connect with and convert prospects into sales. It’s a time-consuming technique that can leave a sales team feeling like it’s running in place.
If you want a faster, more efficient approach to connecting with, engaging, and selling to your customer base, look no further than chatbots, which are transforming how B2B organizations communicate with their customers.
Key B2B Chatbot Trends
A common misconception is that chatbots are best suited for B2C companies. But consider these statistics:
58% of B2B companies use chatbots, while only 42% of B2C websites have chatbots.
Nearly 40% of businesses use chatbots to make their websites more interactive.
Over 65% of businesses that have adopted chatbots are SaaS companies.
Results for B2B companies that use chatbots are impressive—with some businesses reporting up to 67% increased sales and a 55% chance of generating quality leads.
Here’s how they’re doing it.