Examples of LinkedIn messages
Posted: Tue Dec 17, 2024 6:22 am
LinkedIn provides access to an ocean of prospects and valuable insight into what motivates them, but connecting with them is a struggle in itself. That's why we're giving you the best LinkedIn sales message examples here . LinkedIn prospecting is as complicated as it is potentially productive, and if you want to do it effectively, you need to master the art of the LinkedIn sales message.
To help you get there, we’ve put together a template for a LinkedIn prospecting message that can consistently deliver results and added a few other effective LinkedIn message templates to boot.
Examples of effective LinkedIn messages
Whether you're sending an InMail or a good compliance directors email lists old-fashioned message, refer to the following template as a guide.
His first name
Start with some degree of familiarity and specificity: Greet your prospect by their first name so they know this message is specifically addressed to them. “To whom it may concern” won’t cut it when sending LinkedIn prospecting messages.
Your name and company
Make it easy for your prospect: Don’t make them click through to your profile to find out who’s messaging them. That draws attention to what you’re trying to say. Introduce yourself from the start, so they can focus on what you’ve written instead of thinking, “Who is this, anyway?”
Communality
Prospecting messages are awkward by nature, and coming across as a total stranger can add to that awkwardness. You want to make your message a little warmer by establishing some sort of similarity.
Data has shown that buyers and consumers react very differently to LinkedIn messages from sellers they share connections with than to sellers they don't.
If you have something in common with the buyer, such as a group or acquaintance, establish this shared connection from the start. It will increase your credibility in their eyes and encourage them to let their guard down.
Observation
Every LinkedIn prospecting message should have some sort of focal point, something that prompted you to send the message. That usually comes from the prospect, themselves.
Always remember that sales messages, emails and voicemails should be focused on the buyer, not you, so you need to show them that you value their knowledge and activity.
Do your research and prove it by mentioning your activities and content, such as social media group contributions, blog posts, or whitepapers.
Offer of resources
In many cases, you'll want to contribute something in return for the observation you just made. Offer something productive, meaningful, and relevant that can help them do what they do better.
To help you get there, we’ve put together a template for a LinkedIn prospecting message that can consistently deliver results and added a few other effective LinkedIn message templates to boot.
Examples of effective LinkedIn messages
Whether you're sending an InMail or a good compliance directors email lists old-fashioned message, refer to the following template as a guide.
His first name
Start with some degree of familiarity and specificity: Greet your prospect by their first name so they know this message is specifically addressed to them. “To whom it may concern” won’t cut it when sending LinkedIn prospecting messages.
Your name and company
Make it easy for your prospect: Don’t make them click through to your profile to find out who’s messaging them. That draws attention to what you’re trying to say. Introduce yourself from the start, so they can focus on what you’ve written instead of thinking, “Who is this, anyway?”
Communality
Prospecting messages are awkward by nature, and coming across as a total stranger can add to that awkwardness. You want to make your message a little warmer by establishing some sort of similarity.
Data has shown that buyers and consumers react very differently to LinkedIn messages from sellers they share connections with than to sellers they don't.
If you have something in common with the buyer, such as a group or acquaintance, establish this shared connection from the start. It will increase your credibility in their eyes and encourage them to let their guard down.
Observation
Every LinkedIn prospecting message should have some sort of focal point, something that prompted you to send the message. That usually comes from the prospect, themselves.
Always remember that sales messages, emails and voicemails should be focused on the buyer, not you, so you need to show them that you value their knowledge and activity.
Do your research and prove it by mentioning your activities and content, such as social media group contributions, blog posts, or whitepapers.
Offer of resources
In many cases, you'll want to contribute something in return for the observation you just made. Offer something productive, meaningful, and relevant that can help them do what they do better.