Why is a video content marketing strategy important?
Posted: Tue Dec 17, 2024 6:25 am
Video content marketing, as the name suggests, is a marketing strategy that uses the principle of producing and sharing video content that is relevant and consistent with your company and target audience, in order to acquire qualified leads, improve brand awareness , and foster deep relationships with users.
The reason why videos are so successful is very simple: they allow the user to save time during the information and/or purchase process, stimulating their attention in a creative way. At the same time, it is less simple for a company to constantly produce stimulating edutainment content , but not only, in order to involve its target.
Videos have become essential on any platform, especially short-form buy country b2b b2c email address list videos like TikTok, Instagram Reels , and YouTube Shorts . We can say that the world of social media is dominated by video marketing, so much so that the objectives that can be achieved with a strategy of this type are different, including:
increase conversions and sales;
ROI improvement;
increased credibility and authority online.
According to Hubspot research , 95% of people globally watch videos and tutorials about products and services before making a purchase decision, thus improving conversions and ROI for companies. Furthermore, 81% of them have subsequently purchased a product or service following an in-depth video, which means that video content marketing is a strategy that works if done correctly.
How to Create a Video Marketing Strategy
Before you start recording videos for your social media strategy, it is important to have a clear strategy to support the achievement of one or more measurable objectives in order not to waste precious time and, above all, money.
Here are the fundamental steps to create a video content marketing strategy:
analyze your target audience and find out what their favorite social media is, this way you will understand whether to invest in very short video content (such as TikTok) or longer (Facebook video);
Set a timeline and budget for your videos, so you can produce more content to distribute over time;
choose the best platform , also based on your audience, for video distribution;
The reason why videos are so successful is very simple: they allow the user to save time during the information and/or purchase process, stimulating their attention in a creative way. At the same time, it is less simple for a company to constantly produce stimulating edutainment content , but not only, in order to involve its target.
Videos have become essential on any platform, especially short-form buy country b2b b2c email address list videos like TikTok, Instagram Reels , and YouTube Shorts . We can say that the world of social media is dominated by video marketing, so much so that the objectives that can be achieved with a strategy of this type are different, including:
increase conversions and sales;
ROI improvement;
increased credibility and authority online.
According to Hubspot research , 95% of people globally watch videos and tutorials about products and services before making a purchase decision, thus improving conversions and ROI for companies. Furthermore, 81% of them have subsequently purchased a product or service following an in-depth video, which means that video content marketing is a strategy that works if done correctly.
How to Create a Video Marketing Strategy
Before you start recording videos for your social media strategy, it is important to have a clear strategy to support the achievement of one or more measurable objectives in order not to waste precious time and, above all, money.
Here are the fundamental steps to create a video content marketing strategy:
analyze your target audience and find out what their favorite social media is, this way you will understand whether to invest in very short video content (such as TikTok) or longer (Facebook video);
Set a timeline and budget for your videos, so you can produce more content to distribute over time;
choose the best platform , also based on your audience, for video distribution;